Upcoming webinars

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• Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.

  • When
    23 September 2025
  •  
    12:30 PM - 1:30 PM
  • Location
    Online

  Register

  How are Australians really feeling right now — about their money, their lives, and the future? And how can Australian Marketers navigate this changing and complex environment.

  Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data, revealing how economic challenges and global uncertainty is shaping mindsets, behaviours, and spending patterns.

  We’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities.

  Topics covered: 
  

  • Latest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances, well-being, and future prospects.
  • Consumer Spending: Understand how consumers are prioritising their spending, and the types of marketing activities they are responding to.
  • Vulnerability, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.
  • Consumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.
  • Marketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.

  What you will learn: 

  • Overview of general consumer sentiment, how consumers are feeling about life, their finances and the future
  • Changing spending patterns: Understanding where consumers are cutting back.
  • Deep dive into levels, and how financial vulnerability is being felt
  • Learn how service brands can show up for consumers experiencing vulnerability.
  • Spending Priorities: Identifying where consumers are still willing to spend.
  • Effective Consumer Engagement: Insights into which marketing activities are most successful in this climate.
  • Strategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.

  About the presenters:

  
  

  
  

  Jed Simpfendorfer

  Director of Strategy, T garage

  Jed brings a unique blend of qualifications in both Marketing and Psychology. Having served as Strategy Director at Mars Petcare in Europe and later as Chief Marketing Officer for Carman’s Foods in Australia, he integrates knowledge of consumer psychology with extensive commercial experience.

  

  
  

  Dr. Romina Mueller

  Director at T garage / Dr. in Sociology

  Romina is a Dr. of Sociology; she has actively implemented diversity policies in educational settings and researched/published on gender and diversity/inclusion related topics. Romina is also an experienced qualitative and quantitative researcher at T garage, leading many commercially focused programs.

  Keven Crouch
  Director at T garage

  Kevin has 20 years of marketing and insight experience working with service brands in the UK and Australia. He is passionate about understanding the needs of consumers who experience vulnerability and has worked closely with many banks, insurers and the financial regulator on defining strategies to serve these consumers better.

  *This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program. 

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• How GenAI will kill LinkedIn (and why you should care)

  • When
    21 October 2025
  •  
    12:30 PM - 1:30 PM
  • Location
    Online

  Register

  Why being more "human" is your competitive advantage online.

  GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust?

  This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.

  In the race to be seen by more people, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible, searchable, professional world of LinkedIn, your most valuable asset is not time – it’s trust.

  Every action you take online leaves a digital footprint, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.

  Topics covered
  

  • Why getting the balance right between human and machine is important;
  • Assessment of GenAI and automation tools for LinkedIn;
  • Common missteps and the impact of getting it wrong; and
  • Best practices and the benefits of getting it right.

  Key learnings

  • How GenAI and automation can enhance and erode reputation;
  • What actions are most effective on LinkedIn;
  • How to build new and deeper relationships; and
  • How industry leaders use GenAI and automation to generate results.

  About the presenter:

  

  Roger Christie 
  Managing Director
  Propel

  Roger Christie is the managing director of Propel – a multi-award-winning advisory firm that helps organisations get social media right in the moments that matter.

  Roger is a LinkedIn Top Voice and sought-after speaker on the importance of your digital reputation. For more than ten years, he has provided LinkedIn training and counsel to thousands of professionals across the public, private and NGO sectors for clients including: the ACCC, the AICD, Australia Post, Coles, CommBank, Cuscal, IAG, Mirvac, Novo Nordisk, Suncorp, Team Global Express, UniSuper, Westpac, and more than 50 federal, state and local government agencies.

  Roger also hosts the Your Digital Reputation podcast, and is the lead author of the Digital Reputation Report.

  *This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program. 

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