Master the algorithm changes and proven frameworks you need to execute high-performing digital campaigns in 2026.
Feeling overwhelmed by constant algorithm changes and outdated best practices? This webinar, led by digital marketing expert George Hawwa of Attention Experts, delivers the foundations and latest understandings you need to execute high-performing campaigns right now.
We cover the fundamental changes required to perform in 2026, from understanding the newest algorithm shifts to the basic formulas for successful execution across Social, EDM, Google Ads, and AEO/SEO as well as Hyperlocal Advertising. Walk away with the knowledge you can immediately implement in your organisation to gain an uplift in results and finally track the right major metrics.
What you will learn
- How to immediately implement the single major algorithm update to ensure ROI and campaign performance.
- The step-by-step framework for social media and digital marketing success that moves campaigns from planning to profitable execution.
- What the THREE MAJOR updates every digital campaign must utilise in 2026 are.
- How can your business be found by Artificial Intelligence search.
- How to implement Hyperlocalised and Hyperpersonalised strategies.
About the presenter:
George Hawwa,
Attention Experts, Growth Director
George is the Growth Director of leading social media agency Attention Experts - he is responsible for the overall business strategy of client accounts at Attention Experts to ensure clients are obtaining a suitable return on their marketing investment. He oversees content, advertising, and growth strategy of client accounts, as well as the current research division of Attention
Experts, which identifies and collects data on changes to audience engagement metrics and the latest social media marketing trends and tactics.
George is winner of the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for countless conferences, industry associations and in-house training to corporate marketing teams. George currently lectures for Sydney University, in the department of Centre for Continual Education as a subject matter expert on Social Media. He is also an expert witness for high-profile court cases.
Who is Attention Experts?
Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 500 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK.
Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.
Attention Experts is the most 5-star rated social media agency on Facebook in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, Women With Altitude Network and more.