Upcoming webinars

  • Strategy & Impact: Behind AMI’s 2019 Campaign of the Year

    • 05 March 2020
    • 12:00 PM - 1:00 PM
    • Webinar
    Register


    What makes a campaign impactful?
    Learn the elements of an award-winning campaign. 

    Last year, ntegrity won Campaign of the Year 2019 at the Australian Marketing Institute Awards for Marketing Excellence.

    The secret behind their success? A campaign fuelled by strategic insights, impactful enough to be submission-worthy.

    Join us as ntegrity Founder and CEO, Richenda, explains her view on what made their campaign award-winning.

    Takeaways:

    • Elements of a successful campaign
    • Impacts of the award winning campaign
    • Key considerations for award submission.

      About the Presenter:

      Richenda Vermeulen 

      Founder and CEO, ntegrity

      Richenda Vermeulen is the Founder and CEO of ntegrity, a digital strategy agency in Melbourne focusing on the not-for-profit and for-purpose sector. Since 2012, the agency has worked with hundreds of organisations to solve the most challenging digital questions. Last year, ntegrity won Acquisition Campaign of the Year 2019,  Campaign of the Year 2019 and Agency of the Year 2019 at the Australian Marketing Institute Awards for Marketing Excellence.


      Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; The recording will be available to watch on demand  in the AMI Content Library.

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    • Integrated promotional products strategy

      • 19 March 2020
      • 12:00 PM - 1:00 PM
      • Webinar
      Register

       

      How to Strengthen your Inbound Strategy with Custom Merchandise 

      In the ever-changing world of marketing, we are constantly looking for an edge on how we fight for the attention of new clients and customers. In this webinar, you’ll learn how you can incorporate tangible lead magnets into your Inbound Marketing Strategy to help convert strangers into raving fans.  

      Creating an integrated custom promotional products strategy isn’t about slapping a logo on a product and hoping for the best.  It’s about having a clear understanding of the demographics, drivers and triggers of your prospects to ensure you are providing incentives and content to help these prospects move through the marketing funnel.  We’ll dive into creating an effective promotional products strategy that will help you demonstrate better results.  


      Key Learnings

      • Explore Inbound marketing tactics and how this can form an essential part of an integrated promotional products strategy. 
      • How to understand your buyer personas and what the type of merchandise will resonate with them
      • Learn to create a tribe of loyal followers through custom merchandise 

        About the Presenter:

        Justin Reynolds

        Managing Director, Red Tomato

        Justin Reynolds is an industry thought leader with 20 plus years’ experience in the marketing and sales space.  Over the past 5 years Justin and his team have embarked on a journey transforming Red Tomato into the Inbound method of marketing and have achieved fantastic results.  

        Justin is the Founder and Managing Director of Red Tomato | Promotional Products Agency, who service a variety of blue-chip companies in Australia and abroad.

        Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members. The recording will be available to watch on demand  in the AMI Content Library.

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      • Customer Marketing: Leaders’ secrets of Business growth

        • 09 April 2020
        • 12:00 PM - 1:00 PM
        • Webinar
        Register


        Learn why companies like Amazon and Apple focus on Customer Interaction, Engagement, and Experience as a key to Business growth and why it is more important than ever. 

        Customers expect instant answers and a personalised service from the brands they engage with via their preferred channels of communication. If they don’t get what they want, they will not hesitate to find it elsewhere. To stop your customers from leaving you, you need to engage each one across multiple digital touchpoints.

        Key Learnings:

        • Explore strategic, innovative and creative ways to approach customer marketing challenges in 2020
        • How to create a cohesive cross-channel experience for your customers
        • Ideas to get you started
        • Most common questions answered 

          About the Presenter:

          Ian Hales

          Sales and Commercial Director, Engage Interactive

          Ian Hales is the Sales and Commercial Director at Engage Interactive, an engagement solutions company that specialises in developing and implementing engagement solutions for companies using SMS, Email, IVR, Social, Push, in-App messaging, and Consumer Competitions & Promotions.


          Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; The recording will be available to watch on demand  in the AMI Content Library.

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        • Social Media - How to create ROI?

          • 30 April 2020
          • 12:00 PM - 1:00 PM
          • Webinar
          Register


          How to build Return On Investment through Social Media Channels. 

          Join George Hawwa, Growth Director for Attention Experts, on how to create return on investment on Social Media Marketing.

          Key Learnings

            • Identify what correctly increases brand value for a business through social media
            • Identify how to build engagement and measure it precisely
            • Build key databases from social media campaigns
            • Execute database strategies that lead to a return on investment from social media
            • Measure return on investment from social media campaigns.

              About the Presenter:

              George Hawwa

              Growth Director for Attention Experts

              George, as Growth Director of leading social media agency Attention Experts, is in charge of the overall strategy for client accounts at Attention Experts and ensures that clients are obtaining a suitable return on their marketing investment. He oversees the content, advertising, and strategy of client accounts, as well as oversees the current research division of Attention Experts, which identifies and collects data on the latest social media marketing trends and strategies.

              George recently won the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for industry groups and in-house training on the subject of social media. George also currently lectures for the Sydney University, in the department of Centre for Continual Education on Social Media.

              Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; The recording will be available to watch on demand  in the AMI Content Library.

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            • Data Driven Marketing: getting started with Location Intelligence

              • 21 May 2020
              • 12:00 PM - 1:00 PM
              • online
              Register


              Learn about the benefits Location Intelligence and spatial data could bring your business.

              What do some of the world’s biggest retailers have in common? They are using Location Intelligence technology to transform their marketing and increase sales.

              Find out how Location Intelligence could benefit your business by learning from the best in the industry. It’s easier than you think and doesn’t require a massive IT investment.

              Key Learnings

              In this webinar you will learn how location intelligence technology can:

              • Improve customer data quality: cleanse, consolidate and standardise existing customer data.
              • Enrich your data for better audience building and segmentation.
              • Help you visualise and analyse data to gain actionable insights into where customers live, where they shop and what they buy.
              • Provide insights to locate look-alike audiences and target high-value customers.
              • Help you select the right channel to deliver a personalised message to the right people for greater campaign ROI.

                About the Presenters:

                Ravi Nath & Robbie Dalton

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                Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

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