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• Perfecting Cross-Channel Personalisation

  • When
    30 April 2019
  •  
    12:00 PM - 1:00 PM
  • Location
    online

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  Delivering personalised content is consistently front-of-mind for email marketers, yet Adestra research has once again demonstrated that this must-have performance indicator is proving elusive in reality.

  As marketers across multiple industries work to regrow and maintain a clean, loyal database, the need for a strong personalisation strategy has never been greater.

  Adestra's Alex Mocanu will be talking through successful client campaigns and deconstructing what worked well in each instance. Find out how brands such as Costa, Wolseley, SMA, and Purina continue to make their email campaigns work harder by implementing a 360-degree strategy across social, SMS, content analytics, and more.

  
  

  Alexandra Mocanu

  Partnerships Account Manager at Adestra

  

  
  

  Experienced in digital marketing, Alexandra is passionate about branding and the cross-channel perspective. Drawing on her background in social media marketing as well as her proven experience in helping Adestra’s agency clients get results, Alex offers insightful observations and recommendations on how to leverage personalisation across multiple channels.

  
  

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• Beliefonomics

  • When
    14 May 2019
  •  
    12:00 PM - 1:00 PM
  • Location
    online

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  Telling compelling stories is the key to effective content marketing.

  Mark Jones, Chief Storyteller and CEO at Filtered Media uncovers his brand storytelling framework, Beliefonomics, devised to help organisations and professionals realise the true value of their story. 

  Tune into this unmissable webinar to learn a structured process that can takes organisations from complex to simple storytelling, where market impact is amplified through an audience of customers and partners.

  
  

  Mark Jones
  Chief Storyteller & CEO at Filtered Media 

  

  Mark Jones is a Master Storyteller and Brand Strategist who helps business leaders harness the power of storytelling for growth. He has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, KitchenAid, Fairfax and IDG. Mark has interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his passion for storytelling, marketing and brand strategy.

  Together with his wife, Heather Jones, he founded respected brand storytelling agency, Filtered Media. His first book, Beliefonomics: Realise the True Value of Your Story, will be published this year.

  
  

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