Whether you're just starting out or considering your next move, this webinar will help guide your path to becoming an impactful board member.
Not just for marketers who are interested in joining a board but don’t know how to take the first steps, the session will provide practical insights from experienced board members who have successfully navigated the journey.
If you’re starting out:
We’ll cover everything from why you should consider joining a board and how it can benefit your career to the steps you need to take to get there. You’ll learn about the different types of boards, the commitment involved, and how to choose which board roles to apply for.
For those already on boards:
We’ll discuss the realities of board membership, what to expect once you’re in, and the things experienced board members wish they’d known sooner.
Additionally, we’ll explore common misconceptions and offer tips on gaining visibility, including the importance of having a board CV and looking at sub-committees as a potential stepping stone.
Key Topics:
1. Understanding Board Membership
- What does it mean to be on a board?
- The different types of boards (advisory, executive, non-executive, sub-committees)
- Expectations and responsibilities of board members
2. Why Do You Want to Be on a Board?
- Career advancement vs. personal fulfillment
- Making an impact vs. ego-driven aspirations
- The behind-the-scenes of board decision-making
3. How to Get on a Board
- How to identify and approach the right board for you
- Building a board-ready CV
- The role of networking and personal branding
- Alternative routes: sub-committees, board observership programs
- It’s not just what you know, it’s who you know
4. Lessons from the Boardroom
- o Unexpected challenges and key learnings from experienced board members
- o What board members wish they had known before joining a board
5. The Commitment Factor
- o How much time does board service require?
- o Balancing board responsibilities with your professional career
- o What happens if you’re not aligned with the board? How to exit gracefully
6. Career Development & Next Steps
- o Should you upskill to improve your board prospects?
- o How board experience enhances your marketing career
- o Is now the right time for you?
Your speaker will bring insights from:
- Experienced marketing professionals who have successfully joined boards
- Experts in board governance and career development
- Marketers who have transitioned into board roles through different pathways
Who Should Attend?
- Marketers looking to expand their career into board service
- Professionals interested in understanding the board selection process
- Anyone curious about the realities of board membership
- Existing board members who want to get onto new boards or share their own expertise.
Takeaways:
- An understanding of whether board service is right for you
- Practical steps to position yourself for a board role
- Insights into the different types of boards and what they require
This session is your opportunity to hear real-life experiences, ask questions, and walk away with a roadmap for your board journey. Join us to learn how to land a seat at the table and make an impact!
About the presenter:
Gina Balarin
Director, Verballistics
Gina Balarin sits on the boards of Project Placed and the Chartered Institute of Marketing. She’s a CPM, Fellow of the AMI, Fellow of the CIM and a TEDx speaker. As a dynamic storyteller, communication coach and thought leadership strategist, she is dedicated to helping leaders amplify their voices with clarity and impact: she transforms words into influence, making businesses not just profitable, but powerful.
With a background in marketing, drama, and leadership, Gina blends strategic expertise with performance insights to elevate communication: on the stage, screen, or page. She talks about authenticity, storytelling and leadership. Her book, The Secret Army: Leadership, Marketing and the Power of People is available from Amazon. She runs the marketing communications consultancy, Verballistics.
When she’s not being a CEO ghost-writer, training leaders to use their voice and helping them inspire and command their teams, you can find her in Queensland, Australia on a tractor or an excavator with a cup of tea or a G&T.