Why being more "human" is your competitive advantage online.
GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust?
This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.
In the race to be seen by more people, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible, searchable, professional world of LinkedIn, your most valuable asset is not time – it’s trust.
Every action you take online leaves a digital footprint, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.
Topics covered
- Why getting the balance right between human and machine is important;
- Assessment of GenAI and automation tools for LinkedIn;
- Common missteps and the impact of getting it wrong; and
- Best practices and the benefits of getting it right.
Key learnings
- How GenAI and automation can enhance and erode reputation;
- What actions are most effective on LinkedIn;
- How to build new and deeper relationships; and
- How industry leaders use GenAI and automation to generate results.
About the presenter:
Roger Christie
Managing Director
Propel
Roger Christie is the managing director of Propel – a multi-award-winning advisory firm that helps organisations get social media right in the moments that matter.
Roger is a LinkedIn Top Voice and sought-after speaker on the importance of your digital reputation. For more than ten years, he has provided LinkedIn training and counsel to thousands of professionals across the public, private and NGO sectors for clients including: the ACCC, the AICD, Australia Post, Coles, CommBank, Cuscal, IAG, Mirvac, Novo Nordisk, Suncorp, Team Global Express, UniSuper, Westpac, and more than 50 federal, state and local government agencies.
Roger also hosts the Your Digital Reputation podcast, and is the lead author of the Digital Reputation Report.