Why Smart Marketers Rely on Networking (And How to Do It Right!)
In a world where digital marketing, automation, and AI are transforming the way we connect, one thing remains constant; relationships drive business. Strategic networking isn’t just about attending events or collecting LinkedIn connections; it’s about fostering real, valuable relationships that lead to measurable results.
In this webinar, networking expert and business strategist Wendy Lloyd Curley will share a proven framework to help marketers approach networking with intention, efficiency, and impact. Whether you’re looking to build brand awareness, generate leads, or establish partnerships, this session will equip you with the tools to transform networking from a passive activity into a strategic advantage.
Join us to learn how to maximize your Relationship ROI—the return on investment from the connections you build — and discover how to create a network that actively supports your business growth.
Topics Covered
- The three biggest networking mistakes marketers make — and how to avoid them
- How to identify and connect with the right people to grow your brand and business
- The Who, How, What framework for making effective connections that lead to real results
- Why "selling through the room" (not just in it) is the key to generating referrals
- The power of word-of-mouth marketing and how to build a personal brand through strategic relationships
- How to track and measure the effectiveness of your networking efforts
- Practical tips for in-person, virtual, and online networking success
Key learnings
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How to network with purpose—no more wasted time on unproductive conversations
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The mindset shift that will make networking more natural and effective
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A clear, step-by-step approach to building meaningful, mutually beneficial relationships
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How to turn conversations into collaborations, referrals, and business opportunities
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The key principles from Stop Wasting Your Time Networking that will transform the way you approach networking forever
About the presenter:
Wendy Lloyd Curley
Global Keynote Speaker | Networking & Business Growth Expert | Author
Wendy Lloyd Curley is a dynamic business leader, speaker, author, and entrepreneur specializing in strategic networking and referral marketing. As a successful BNI (Business Network International) franchise owner, she has helped thousands of professionals grow their businesses through the power of authentic connections.
She is the author of Stop Wasting Your Time Networking, a practical guide for professionals who want to turn networking into a measurable business growth strategy. Wendy’s engaging and actionable approach helps marketers, business owners, and professionals build strong, results-driven relationships that lead to lasting success.
With a background in corporate marketing, multi-level marketing, and business development, Wendy brings real-world experience and hands-on strategies to help marketers master the art of networking. She is also a passionate musician and podcast host, blending creativity with business acumen to inspire professionals worldwide.