Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.

How are Australians really feeling right now — about their money, their lives, and the future? And how can Australian Marketers navigate this changing and complex environment.

Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data, revealing how economic challenges and global uncertainty is shaping mindsets, behaviours, and spending patterns.

We’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities.

Topics covered: 

• Latest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances, well-being, and future prospects.
• Consumer Spending: Understand how consumers are prioritising their spending, and the types of marketing activities they are responding to.
• Vulnerability, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.
• Consumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.
• Marketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.

What you will learn: 

• Overview of general consumer sentiment, how consumers are feeling about life, their finances and the future
• Changing spending patterns: Understanding where consumers are cutting back.
• Deep dive into levels, and how financial vulnerability is being felt
• Learn how service brands can show up for consumers experiencing vulnerability.
• Spending Priorities: Identifying where consumers are still willing to spend.
• Effective Consumer Engagement: Insights into which marketing activities are most successful in this climate.
• Strategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.

About the presenters:

Jed Simpfendorfer

Director of Strategy, T garage

Jed brings a unique blend of qualifications in both Marketing and Psychology. Having served as Strategy Director at Mars Petcare in Europe and later as Chief Marketing Officer for Carman’s Foods in Australia, he integrates knowledge of consumer psychology with extensive commercial experience.

Dr. Romina Mueller

Director at T garage / Dr. in Sociology

Romina is a Dr. of Sociology; she has actively implemented diversity policies in educational settings and researched/published on gender and diversity/inclusion related topics. Romina is also an experienced qualitative and quantitative researcher at T garage, leading many commercially focused programs.

Keven Crouch
Director at T garage

Kevin has 20 years of marketing and insight experience working with service brands in the UK and Australia. He is passionate about understanding the needs of consumers who experience vulnerability and has worked closely with many banks, insurers and the financial regulator on defining strategies to serve these consumers better.

*This course qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.