This webinar will give you practical insights into the biggest digital marketing trends for 2025.
Join us for a webinar that dives into the key digital marketing trends set to shape 2025. We'll explore why brand building is making a comeback and why shifting from branded keywords to broader strategies can boost your success. You'll learn about the challenges with traditional attribution and how to create a more connected approach across your channels.
We'll also discuss the future of SEO, including the role of video, social media, and AI. Plus, we'll cover how improving your website’s user experience can drive customer loyalty and why meeting your customers where they are is more important than ever.
Topics Covered:
- Brand Building Reimagined: Why focusing less on branded keywords and more on creative strategies can improve your results.
- The End of Traditional Attribution: Learn why it’s time to rethink how you measure success and focus on a more integrated marketing approach.
- SEO's New Role: See how SEO is evolving with video, social media, and AI, and why it’s still a key part of your marketing funnel.
- Improving Customer Experience: Discover how better website design and testing can increase customer loyalty and conversions.
- Meeting Customers Where They Are: Understand the importance of engaging with your audience in the communities and platforms they prefer.
You'll walk away with strategies to help you stay ahead, connect better with your audience, and improve your marketing results. Don’t miss out on these valuable tips to elevate your marketing game.
Key Takeaways:
1. The Return of Brand Building: It's time to move beyond pouring all your budget into branded keywords. Broaden your reach by going generic, and remember that creativity is key—your creative assets could be the missing link to driving stronger performance.
2. The Death of Attribution: Attribution as we know it is becoming obsolete, so stop trying to force it. Instead, adopt a holistic view of your business and ensure your marketing channels are integrated, working together to support each other for greater overall success.
3. The Future of SEO (Spoiler: It's Not Dead): SEO is far from dead; it’s evolving. The future lies in video and social media, turning SEO into a full-funnel marketing tool. Consider the impact of no-click searches, voice search, and large language models (LLMs), and explore where AI fits into your strategy.
4. Show Some Love to the Bottom of the Funnel: Don’t neglect the bottom of the funnel. Enhancing user experience (UX) and user interface (UI) can significantly improve customer satisfaction and loyalty. Embrace conversion rate optimization (CRO) and A/B testing to fine-tune your approach and drive better results.
5. Meet Customers Where They Are: Rather than dragging customers to your platforms, go to where they already are. Focus on building connections within communities, and leverage content, video, and social media to engage with your audience in meaningful, impactful ways.
About the presenter
Michael Laps
Founder of Laps Ventures
Michael is a born strategist with over 15 years of experience working with senior leadership teams, executives and entrepreneurs drive revenue for their companies.
An award-winning marketer, in 2014 Michael founded what became one of Australia’s premier independent digital agencies, Yoghurt Digital. By the time he exited in mid-2022, Yoghurt had a team of 35 across Australia, New Zealand and the UK, and had worked with household names like ANZ Bank, H&R Block, P&O Cruises, Converse, the NRL and many more.
Since then, Michael has launched a growth advisory. His focus specialty is building effective marketing strategies in parallel with strong operational capabilities to deliver not just growth – but scale.
In his spare time, Michael is a Non-Executive Director at both Marriott Support Services and Family Life, a guest lecturer at Macquarie University and UNSW, and a trainer at Australia’s peak marketing body, the Australian Marketing Institute.
