Become a CPM
The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region.
Unlike tertiary or vocational qualifications, CPM is recognition of both formal education and successful application of your marketing knowledge and skills.
The completion of a program accredited, endorsed or recognised by the Australian Marketing Institute entitles you towards a credit reduction in time needed to become a CPM.
Eligibility Criteria
1. Educational Qualifications
A marketing degree or postgraduate marketing qualification is considered the standard educational benchmark. Applicants who have completed an AMI Accredited, Certified or Registered program may receive credit towards the time requirement.
In some cases, substantial marketing experience may substitute for formal qualifications, where the applicant can demonstrate strong conceptual competence gained through 10+ years of marketing practice.
2. Practising Experience
A minimum of five years of broad marketing experience is required. Applicants should demonstrate experience across multiple areas of marketing, such as communications, research, brand, analytics, digital or sales.
3. Professional Achievements
Applicants must outline their career achievements and progression. Increasing responsibility, leadership growth and measurable results are key indicators of professional excellence. All claims must be supported by evidence and may be subject to verification.
How to Apply for CPM
1. Hold an Active AMI Professional Membership
Applicants must hold current AMI Professional Membership to apply for CPM.
If your membership has lapsed, please renew before submitting your CPM application. For membership assistance, please contact membership@ami.org.au.
2. Pay the CPM Assessment Fee
Click the button below to pay the non-refundable CPM assessment fee.
Once payment is confirmed, a CPM application link will be sent to your nominated email address. Please allow up to 30 minutes to receive the form.
AMI Corporate Members are eligible for a complimentary CPM assessment. Please contact the Membership Team at membership@ami.org.au to start your application.
The completion of a program accredited, endorsed or recognised by the Australian Marketing Institute entitles you towards a credit reduction in time needed to become a CPM.
3. Complete the CPM Application Form
Once you receive your application link, you will need to provide:
- A resumé outlining your professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a strong track record of professional achievement.
- Evidence of work completed, results achieved and key career milestones is required. All claims must be independently substantiated.
- A written reference from a supervisor, senior client or another Certified Practising Marketer (CPM) must also be included to support your application.
If you require assistance, please contact the AMI Membership Team at membership@ami.org.au.
4. Assessment
CPM certification is based on both quantitative and qualitative assessments of career achievements, work history and education. To be successful, the applicant must accumulate 650 points across all three areas.
The quantitative assessment takes into account educational qualifications, current job function, level of responsibility and total practical experience. In addition, weighting is given to the size of the organisation and the level of the role within that organisation.
The qualitative assessment involves a review of past vocational achievements and current role.
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