ONLINE COURSE: Leading Growth Strategy: Drive Growth with a proven framework - Northwestern Kellogg

  • 08 August 2024
  • 08 August 2025
  • Online

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Scale Your Organization With a Focused Growth Approach

6 weeks | 4-6 hours/week | Self-paced Videos + webinars + cohort 

 *** 2024 Cohort Enrolment dates: 8 August and 7th November ***

In the Leading Growth Strategy: Drive Exponential Growth With a Proven Framework program, you will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands.

Business and revenue growth are imperative for today's business leaders, but unlocking growth can be complicated. Without a clear, practical plan, growth can elude even the most experienced leaders. As McKinsey

& Company’s “Mindset to Action: Imperatives for Growth” cautions, many organizations don’t grow at all, often because leaders limit their exploration of growth opportunities and neglect to make multiple bets.

Whilst learning the Focus7 Framework, which Fortune 500 veteran Sanjay Khosla developed and reveals in his book Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, you will be given nine different proven models, exercises, and tools that you can take back with you to start building your own strategic growth right away.

Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You will learn not only how to identify and drive growth opportunities but also how to implement strategies through the correct application of critical talent within inspired teams.

Using the practical step-by-step framework taught over this 6-week online program through lectures, live sessions, and CEO guest speakers, you will leave with an actionable plan to create and execute growth initiatives on organizational, team, and personal levels.

Who should attend: 

This program provides professionals in any industry with the framework and tools to develop a forward-looking growth strategy and craft a compelling growth story to motivate teams for cohesive success. Participants will gain the knowledge to lead a growth strategy with confidence, minimize the risk of failure, and champion inspirational growth at organizational, team, and personal levels. The program will be particularly valuable for:

  • Growth-minded senior executives, leaders, and entrepreneurs who want to drive impact, achieve revenue goals, and align their teams to translate growth objectives into actionable plans
  • Change-champion managers who are looking to identify areas of growth to exceed performance standards and create value by harnessing the knowledge of larger business objectives
  • Growth consultants seeking a tool kit to confidently advise clients on measurable growth strategies

About the course:

Every successful organisation requires a differentiating marketing and brand  challenges.

Topics covered: 

  • Growth Strategy Overview
  • Discovery – Search for Growth
  • Strategy and Rallying Cry – Picking your Bets and Rousing the Troops
  • People – Unleash Potential
  • Execution, Organisation, and Metrics
  • Bringing it all together 

Learning outcomes: 

  1. Determine where your organization is today and what opportunities will help you achieve your goals by applying the Focus7 Framework
  2. Grow the right areas for your organization by applying the Momentum, Margin, and Materiality (ThreeM) model
  3. Identify and empower your high-potential talent and teams using the Trustworthy, Teams, and Transformational (ThreeT) model
  4. Capture best practices and implement them to scale your organization by applying the Mine, Bottle, Scale (MBS) model
  5. Articulate your personal, team, and organizational purposes by applying the framework and models taught in the program
  6. Search for the right growth opportunities using Discovery Workshops

Program Experience:

  • Program Experience:
  • Live teaching sessions with faculty
  • Self-paced video lectures
  • Real-world case studies
  • Try-it Activities
  • Polls & Quizzes
  • Office hours
  • Recorded guest speaker sessions
  • Capstone project

Certification - Upon successful completion of the program, you will earn a digital certificate of completion from Kellogg Executive Education. Pass rate is 80%.

Duration: 6 months, 4-6 hours/week

Delivery: Online: Self-paced Videos + webinars, cohort 


Pricing:

Non-Members US$2600

AMI Members  US$2210 (15% discount)

CPD points: 200 


Cohort Dates:

This course runs 3 - 4 times a year. The next cohorts are starting:

8th August 2024

7th November 2024 


Trainers details



Sanjay Khosla

Senior Fellow and Adjunct Professor of Marketing

Sanjay Khosla is a senior fellow at the Kellogg School of Management, a senior advisor at Boston Consulting Group, and a trained executive coach. He currently advises many organizations across industries as the CEO of Bunnik LLC, a management consulting organisation. 

Sanjay is the co-author of Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, which was named the best business book of 2014 by the Globe and Mail and one of the 10 mind-altering business books of 2014 by Huffington Post. His insights have populated articles in outlets such as Bloomberg Businessweek, Forbes, Fast Company, and Strategy+Business.

Sanjay was president of developing markets at Kraft Foods (now Mondelez International) from 2007 to 2013, responsible for 65,000 people in more than 60 countries and iconic brands such as Cadbury, Oreo, Milka, and Trident. Sanjay grew the business from $5 billion to $16 billion in six years and was involved in the successful acquisition and integration of Cadbury and Danone Biscuits.

Before joining Kraft Foods, Sanjay turned around the $3 billion consumer business of Fonterra, a global dairy organization based in New Zealand. Prior to his tenure at Fonterra, he enjoyed a successful 27-year career with Unilever, where he transformed the Lipton business worldwide.

Sanjay is on the board of Zoetis Inc. (previously Pfizer Animal Health) and serves on several private boards. Previously, he was on the boards of NIIT Ltd., Best Buy Inc., Big Heart Pet Brands (previously Del Monte), and Hindustan Unilever. He was co-chair of the Nestle/Fonterra joint venture for the Americas and on the board of the Lipton/Pepsi joint venture.



    Emeritus is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.


    *This course qualifies for 200 CPD points under the AMI’s Certified Practicing Marketer program

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