How to become a Board Member and why you should be on board

  • 24 April 2024
  • 12:30 PM - 1:30 PM
  • Online

Registration

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Ever wondered about being on a board? This is your chance to find out more.

In this webinar, Gina Balarin talks about why more marketers should be on boards, what to do to get on a board, and how the whole way we think about marketing and strategy needs to change.

There aren’t enough marketers on boards. In 2019, 26 out of 7,887 public company board seats were occupied by marketing leaders.

That’s less than a third of a percent!

In 2019, research by SpencerStuart showed that only 26 of the thousands of public company board seats are currently occupied by marketing leaders. Three years earlier, separate revealed only 4% believe that marketing is an important experience to have (versus 47% who believe that finance is).

What’s up with this?

Why aren’t more marketers on boards?

And, more importantly, what can we do about this?

Gina Balarin, a CPM, Fellow of the AMI and Fellow of the CIM has sat on her fair share of boards. In this session she reveals the hidden prejudices behind why more marketers are not on boards and what we can do – personally, professionally and as an industry, to change this.

If you believe that it’s time for marketers to be recognised, or have a desire to be on a board yourself, you won’t want to miss this session.

Topics covered: 

  • Why more marketers should be on boards
  • Marketing, strategy and how the rest of the world sees us
  • Being on a board – the reality
  • Tips for planning a future board role
  • Steps to take to get on a board now
What will you learn: 
  • Hard-hitting things to think about
  • Long-term advice to prepare for your future
  • Helpful tips to take away if you’re looking for a board role now.

About the presenter:

Gina Balarin
Director, Verballistics

Gina Balarin sits on the boards of ProjectPlaced and the Chartered Institute of Marketing. She’s a CPM, Fellow of the AMI, Fellow of the CIM and a TEDx speaker. She talks about authenticity, storytelling and leadership. Her book, The Secret Army: Leadership, Marketing and the Power of People is available from Amazon. She runs the marketing communications consultancy, Verballistics.

When she’s not being a CEO ghost-writer, training leaders to use their voice and helping them inspire and command their teams, you can find her in Queensland, Australia on a tractor or an excavator with a cup of tea or a G&T.

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