This interactive 4-hour online workshop builds on the Foundational – Finance for Marketers course and will enhance knowledge on business acumen, applying Cost/Volume/Revenue analysis to support marketing decisions, allocating and managing marketing budgets effectively, establishing ROI on marketing spend and setting up effective metrics.
The Intermediate – Commercial Acumen for Marketers course also discusses building a credible business case, managing risks and establishing pricing strategies.
Who Should Attend
Topics Covered
Learning Outcomes
Following completion of this course, you will be able to:
Facilitator
Jay Chander Director at Enskills Consulting
Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.
Jay is the Managing Director of Enskills Consulting Services and was previously a specialist Risk Advisory Partner with Deloitte and Moore Stephens, and has held key executive positions in, and has set up and managed commercially driven Internal Audit and Risk Management, Financial Management and Business Improvement functions in major national and international companies. These included Crane Group Limited, NRMA/IAG, British American Tobacco, Australia and P&O Australia.
AMI @ 2024 All Rights Reserved