Helping marketers adapt and connect with customers in a “change-fatigued” world
Like the rest of the world, marketers are feeling overwhelmed and confused by the pace of global change. As experts in our fields, we’re expected to be on top of the latest trends, but with the rapid pace of social, economic, and technological change, it’s hard to be on top of all of the latest trends. At the same time, a financially constrained environment means we’re expected to do more with less.
The way customers are engaging with brands is reshaping the marketing world, as everything becomes more personal. In an ever-changing business landscape, the marketing ecosystem is evolving with it. Marketing Futurist Nina Christian will provide fresh insights from her Annual Marketing Report on the evolution of branding, content, and customer engagement. She’ll demonstrate how utilising these trends can help marketers remain relevant and provide demonstrable value by connecting with customers in a change-fatigued world
Topics Covered
-
7 societal shifts driving customer behaviour up
-
The challenges these shifts present to brands, and where the new opportunities are opening
-
How do we evolve and connect during times of change fatigue?
-
How to be “authentically personal” in a hyper-personalised world
-
A FRESH approach to content and cutting through
Key Learnings:
What companies and leaders need in order to create belonging both inside and outside their organisations.
Presenter:
Nina Christian
Marketing Mentor & Strategist
Nina Christian is a Marketing Futurist, & Global Marketing Mentor who helps people do their marketing in a more human way.
She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of marketing agency Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).
Several years ago Nina saw the world of marketing shifting - this time as people became their own brands. With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me® which she has been delivering globally to business leaders, professionals and entrepreneurs.
She is the author of the book “Marketing Me: Take Charge of Your Personal Brand and Make Your Mark on the World” which helps professionals who want to market themselves authentically, but don’t understand what makes them truly unique and significant, or have the confidence to express their value in a way that feels good.
Being a hands-on mum of five children, Nina has developed a knack for simplifying complexity. As a result, her systems and processes are practical, accessible and impactful.
Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.
