So You Think You Know about Media
Too many marketing people believe that, as long as their Agency media people can throw incomprehensible jargon at them and shower them with data, then they must know their stuff.
The thing is … Jargon and Data don’t sell products. And they don’t build brands.
This session will break down some of the myths of advertising media and help you focus on the keys to developing effective campaigns.
It is designed to increase your confidence to challenge. It is not designed to give you all the answers. Nobody has them! It is designed to give you some of the most important questions.
Topics Covered
· You briefed the Agency … did they agree?
· Can Data replace Creativity?
· Why bother with Broadcast Media?
· Your Role in a programmatic world?
· Creative & Media people don’t talk anymore
· Feedback isn’t easy … a couple of ideas
· Do the Big guys Buy the best?
· Are KPIs & Accountability the keys
What You'll Learn
How NOT to follow the crowd.
About The Presenter
Mark Leone
Madclarity, Managing Director & Partner
Leone has 20 years’ experience at the top Media Consultancies in Asia Pacific. At Faulkner Media Management (FMM) he was Head of Client Service, built the New Zealand operation from scratch and then created the first independent media consultancy in SE Asia.
Over the past seven years, with Faulkner, he has built Madclarity from zero to be the fastest-growing and most respected media consultancy in the country.
Leone is still actively involved in the company’s Coaching, Consultancy, Agency Review and Benchmarking work for their clients.
Eric Faulkner
Madclarity, Chairman & Partner
Faulkner started his life working in agencies – JWT London, O&M Johannesburg and Sydney.
Thirty years ago he established the first Media Consultancy in Australia and with Leone’s help, grew it to be the no 1 in Australia, New Zealand and SE Asia.
He launched Madclarity with Leone in 2016. These days, whilst spending a little more time on the golf course, and a little less behind a laptop, Faulkner is still involved in shaping the direction of the company and supporting both the Consultancy and Coaching arms of the business.
About Madclarity
Madclarity was established in 2016 to help Marketers replace Advertising Media Confusion & Complexity with Clarity & Continual Improvement.
Marketers spend more that $10 billion on advertising in Australia every year. Most hope that they get great value.
We have developed unique systems and processes, supported by years of international experience, and proprietary software, to help our clients remove the guesswork … and give them the knowledge and confidence to make better advertising and media decisions.
Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.
CPMs can register 4 points for the Professional Maintenance Program at this event.
