IMMEDIATE ACCESS | ONLINE COURSE: DMI Certified Social Media Marketing Specialist (Intermediate)

  • 01 January 2024
  • 31 December 2024
  • Online


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Specific, dedicated training: Facebook, LinkedIn, Snapchat, YouTube, and Instagram. This course is a deep dive into each platform. Perfect for those looking to fully grasp the social media landscape.

Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube, and Instagram. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Gain relevant and deep knowledge of social strategy, research, and content from industry skills experts.

You choose it because you are (or aspire to be) a social media master that recognizes the power of digital. You can speak to billions or one person at a time. It will provide you with a reach that you’ve never had before in a place that’s vast, flexible, and unique. Understand how to convey your message, brand, and products to make meaningful relationships that enable high conversions. Propel your organization and career to new places by doing something that non-specialists simply can’t do.

Who Should Attend

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore. 
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that. 
  • Entrepreneurs who want to be more entrepreneurial. 
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge - with which to slice through the competition. 
  • Inspired career changers. 
  • Talented people who know that Certification makes doors open.

Topics Covered

1. Social Research
2. Social Content
3. Facebook, Instagram, and Pinterest
4. Twitter
5. LinkedIn
6. YouTube and Social Video
7. Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
8. Social Commerce and Affiliate Marketing
9. Social Customer Service
10. Social Strategy

Learning Outcomes

1. Use what’s possible in social media marketing to create powerful, actionable strategies and campaigns that make your brand sing.
2. Apply cutting-edge social media knowledge, insights, tools, and tactics.
3. Get everything you need to influence the minds of millions through thought leadership and applicable, practical skills.
4. Master the various platforms so your brand speaks the right language to the right people and stays meaningful.
5. Craft mesmerizing social media content and understand how to put it in the right place at the right time.
6. Drive online consumer behaviour towards conversion.
7. Use analytical know-how to optimize everything you do. Learn how to analyse it, improve it and do it all over again to get the best results.

Course Experience

  • Course Length: 25 hours online
  • Interactive learning via self-paced content, live webinars, community forums, tutor support, downloadable tools
  • Completion Time: up to 24 weeks
  • Assessed by a 2-hour exam, via screen
  • Professional Certification + completion badge from Neil Patel

Trainer Details

Industry Experts – such as:

Will Francis - Will educates and consults for senior marketers at the world’s leading brands. He ran a successful digital ad agency in London for eight years and was editor of social network MySpace in the 00s. Will regularly appears at conferences, in press, TV, and radio to share his experience and expertise. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net A Porter.

Alison Battisby
- Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 100 CPD points under the AMI’s Certified Practising Marketer program

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