As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.
In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.
Key Learnings:
We’re going to provide you with clarity around when these laws do and don’t apply, highlight non-compliance dangers and put you on the pathway to compliance.
Facilitators:
Nils Versemann
Special Counsel
macpherson kelley
Working predominantly in intellectual property law, Nils Versemann’s clients are often at a point where they are developing a new product or business. It is the special energy that comes from being part of building something with his clients that makes Nils passionate about what he does.
Assisting clients with all facets of intellectual property, Nils’ passion for the area sees him enthusiastically manoeuvre through the technical complexities, ensuring any advice presented is pragmatic and workable. Starting with a client’s desired outcome and working his way backwards, Nils focuses on determining the best way to achieve that.
Working across all industries, much of Nils’ work is for a wide variety of manufacturing businesses, everything from food manufacturing to homewaress. Nils also has significant experience assisting not for profits with their intellectual property concerns, ensuring they can focus on the communities they help.
“Clients don’t come to us with legal problems; they come to us with business problems. It’s our job to figure out the legal principles underpinning the problem so we can provide them with a solution.”
This is also not the first time Nils has worked in the south east region, making a return to the area after almost 20 years.
Paul Kirton
Principal Lawyer
mamacpherson kelley
Paul Kirton was an engineer before he was a lawyer. His work for more than 25 years has been intellectual property, trade and competition law, but the engineer’s love of finding new ways to solve problems and make things work, helps him achieve great results for his clients.
Paul’s clients vary from local manufacturers to national subsidiaries of global corporations. They all need guidance in the increasingly aggressive regulatory environment in Australia and competitive environment globally.
Paul works on the ground with his clients and knows what to do to protect their businesses or how to deal with a crisis, like a product recall. His ability to understand both the technical and legal side of the problem makes for a faster, more practical and commercially clever solution.
Paul is part of Macpherson Kelley’s Intellectual Property team, which has been ranked in The Legal 500 Asia Pacific guide. Macpherson Kelley is listed as a leading firm by the World Trademark Review 1000.
“Clients can rely on me to get things done in a practical and commercial way. I understand the technologies and business drivers that underpin their legal issues.”
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About macpherson kelley
Macpherson Kelley is a commercial law firm focused on the mid market with offices in Brisbane, Dandenong, Melbourne and Sydney.
We’re structured to meet the needs of, and deliver value to, businesses who need direct, succinct guidance, without the extravagance of a traditional top tier firm.
We’re straight talkers who take care of your legal concerns, giving you the freedom to focus on what you do best.
We’re considered in developing our legal advice, taking into account your commercial goals and the market in which you operate, before forming a view.
We’re pragmatic in the advice we give and bold in our recommendations.
We put relationships with our clients first.
Learn more about macpherson kelley: https://mk.com.au/
Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.
