Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act

  • 06 September 2023
  • 12:30 PM - 1:30 PM
  • Online


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Navigating the Privacy Act and Spam Act

As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.

In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.

Key Learnings:

We’re going to provide you with clarity around when these laws do and don’t apply, highlight non-compliance dangers and put you on the pathway to compliance.


    Nils Versemann

    Special Counsel

    macpherson kelley

    Working predominantly in intellectual property law, Nils Versemann’s clients are often at a point where they are developing a new product or business. It is the special energy that comes from being part of building something with his clients that makes Nils passionate about what he does.

    Assisting clients with all facets of intellectual property, Nils’ passion for the area sees him enthusiastically manoeuvre through the technical complexities, ensuring any advice presented is pragmatic and workable. Starting with a client’s desired outcome and working his way backwards, Nils focuses on determining the best way to achieve that.

    Working across all industries, much of Nils’ work is for a wide variety of manufacturing businesses, everything from food manufacturing to homewaress. Nils also has significant experience assisting not for profits with their intellectual property concerns, ensuring they can focus on the communities they help.

    “Clients don’t come to us with legal problems; they come to us with business problems. It’s our job to figure out the legal principles underpinning the problem so we can provide them with a solution.”

    This is also not the first time Nils has worked in the south east region, making a return to the area after almost 20 years.