IMMEDIATE ACCESS | ONLINE COURSE: CIM Fundamentals of Sustainable Marketing

The Australian Marketing Institute, in collaboration with our partner, the Chartered Institute of Marketing UK, is pleased to offer a selection of highly requested on-demand courses.

AMI members will be given a 10% discount code to be purchased via CIM's website. Please note that the price displayed is an estimated final price and may be subject to currency fluctuations. We recommend checking the current exchange rates for the exact price.

How to claim the discount:

To enrol in a course, kindly complete the registration process. Upon successful 

About the course:

CIM has created this new online course to look at the sustainability landscape and what it means for business and society, and how you can get started on your journey to becoming a sustainable marketer. There are 4 modules written by leading sustainability experts taking you through what you need to know and why it’s important. 

Topics covered: 

• The sustainability landscape and what marketers need to be aware of
• The role of business in relation to the sustainability challenge
• The role of marketing and the importance of purpose
• Green marketing and the importance of green behaviours

Duration: 2 hours. 4 modules. 
Access Period: You will have access to the content for twelve months.
Access: Login details will be sent by email within 24 hours of booking via the CIM Website.
Price: Full price is £99.00, AMI community gets 10% off (£90.00).

Learning outcomes: 

• The sustainable landscape – what is sustainability and what you need to be aware of, including The United Nations Sustainable Development Goals (SDGs), climate change, carbon literacy and consumer trust
• The role of business – looking at the need for change, the triple bottom line, the B Corp movement, the circular economy and key sustainability frameworks
• The role of marketing - why marketing has such a significant role to play in sustainable development and the importance of purpose
• Green marketing - how you can determine an appropriate customer-focused approach to sustainable development, what are green behaviours, what is greenwashing and the Green Claims Code

Who should attend?

This course is designed for anyone who wants to start their journey towards becoming a sustainable marketer. It is ideal for those new to sustainability and is part of our suite of specially developed marketing sustainability courses.

The Chartered Institute of Marketing is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.

*CPMs can register 24 points for Professional Maintenance Program (PMP) at this course.