“Businesses are often unaware of the extent that online practices impact their success. We are committed to providing business owners with an accessible and trustworthy picture of how their digital strategy is performing and, most importantly, empowering them with the direction and skills required to make better-informed decisions.”
(John La Rosa, General Manager, IDA)
Mistakes online may be costing your business money, resources, time and patience. This workshop shines a light on the 10 common digital mistakes businesses make. Learn about what they are, why they matter, and the best practices to optimise your online visibility, audience reach and conversions. Correcting mistakes can achieve better outcomes and return on investment.
IDA understands that every business is unique in its offering, goals and challenges. This workshop has been designed so that any business with a digital presence that is looking to streamline their processes, increase return on investment and see tangible online growth will benefit from it.
The workshop includes designated Q&A time so that participants can get answers and take action.
Topics Covered:
The workshop covers the common mistakes businesses make in their paid marketing, with their website and organic social strategy. Topics include:
- Realistic and achievable management strategies.
- Audience targeting.
- Understanding SEO/SEM relationship to avoid bidding against yourself.
- Objective-setting for paid campaigns for better ROI.
- Google Analytics and transitioning to GA4.
- Metadata, website design and web content.
- Social media strategy.
About the presenters:
Ally Thompson
Head of Operations, Independent Digital Audit
An expert in digital media (paid & social), media strategy and project management, Ally brings over 10 years of experience to IDA. She is an expert in building company processes and operational structure, using new and emerging automation technology to deliver business efficiency and quality results. Ally has worked across all business sizes and industries. A problem solver at heart, Ally is passionate about helping more businesses achieve clarity around their digital health and empowering them with knowledge to drive their own businesses towards greater success.
Jonh La Rosa
General Manager, Independent Digital Audit
An innovative problem solver, John brings over 30 years of expertise in a range of industries, including media, publishing, marketing and research. With a unique career and skill set, John is highly passionate about what he does, and the clients with whom he works. Recently, his thirst for analytics saw him venture into the world of research where he worked at Roy Morgan Research as General Manager heading the agency and media business across Australia and New Zealand. As IDA’s General Manager, John brings his extensive knowledge and an intrinsic love for his work. He is dedicated to helping as many businesses as possible flourish via access to honest, affordable and high-quality audits, without the upsell.
What IDA clients say:
“Before the IDA audit, traffic to our site was our biggest issue. The audit enabled us to consider different strategies to get the right people to the site. And the right people means more sales.” Blake Vanderfield-Kramer, Feels Botanical’s co-founder.
When we made the changes there was a huge influx of potential licensee enquiries, and many of them converted. It was awesome to see.” Wayne Dart, General Manager Global Operations II Media and Sales Manager Surf Lakes International.
“Just addressing one thing, and such a simple thing, really can have a big impact.” Eunbi Lee, Marketing Director, Australian Pork Limited.
About the Independent Digital Audit
Independent Digital Audit (IDA) brings unbiased expertise to global businesses. IDA is an independent Australian company helping businesses access quality, affordable and honest recommendations in order to help improve their digital success. Audits are tailored to each business’ specific characteristics, challenges and goals.
Unlike other audits on the market, IDA’s independence ensures that all findings are unbiased and objective. Their reports are comprehensive and detailed, looking at a business’ entire digital footprint. Recommendations are easy to understand and actionable, Businesses are empowered with information, and an action plan that can be implemented at their own discretion.
If you'd like to get answers and take action about your business’s digital health, connect with us today.
Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; they will be available to watch on demand in the AMI Content Library.
