Hack your Data & Decide Where to Spend your Next Ad Dollar

  • 05 October 2021
  • 12:00 PM - 1:00 PM
  • Webinar


Learn how to use what you’ve already got and work your data for actionable insights

Where should you be spending your ad dollars, and why? It starts with getting your data right – and leveraging the right data to answer the right questions. Do that, and you can demonstrate to your business how your advertising decisions are contributing to increasing profitability. And, since data isn’t just for digital advertising, this webinar will help you gain insights that will carry across your whole integrated program.

Key Takeaways: 

  • How to assess your company’s data maturity
  • Different types of data and how to use ‘em
  • Hacking your data to increase profitability
  • Understanding the stages of attribution
  • Practical, relatable examples

Whether you have a Customer Data Platform (CDP) and a great relationship with the IT department, or are stuck on Facebook look-a-like audiences and geo-dem profiles for planning radio and TV, don’t worry. We’ve still got ways to make your data talk.

About the presenters: 

James McDonald
Director and Co-Founder
Audience Group

In his 22+year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)

Tom Evans
Managing Director and Co-Founder
Audience Group

After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.

James and Tom believe most advertising is a waste of money, which is a driving force behind their evidence-based ethos.


Please note:

  • AMI Webinars are FREE for AMI members and 30AUD for non-members.
  • Certified Practicing Marketers can register PMP Points at this event.
  • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
  • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 05th October 2021 12:00 PM AEDT.  AMI Event Terms and Conditions apply. 

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