Content may be king, but privacy is paramount!
Marketing and research are highly reliant on the trust of the Australian community. When engaging with a brand or product, consumers, notably research respondents undertaking opinion polling, surveys and focus groups, expect their personal details to be protected and used only by following Australia’s privacy laws. If at any time that public trust is broken, negative consequences can affect an entire industry, damage the largest corporations and seriously harm an individual.
Key learnings
- What are the Australian Privacy Principles?
- How can Marketers mitigate risk?
- What is a notifiable data breach?
- What do I need to know about upcoming changes in privacy law?
- How do AMSRO member organisations comply with privacy law?
About the Presenters:
Sarah Campbell
Executive Director AMSRO
.jpg)
As the Executive Director (since 2011) for Australia’s peak industry body representing research, insights and data organisations in Australia, Sarah ensures that AMSRO services enhance, promote and protect members while remaining relevant and commercially rewarding for over 80 members and their 5,000+ employees.
Working in partnership with its company members, plus privacy authorities, business, government, and the community AMSRO members uphold the highest ethical and privacy market and social research standards, working under Australia’s first and only legislated APP industry privacy code.
In 2003, AMSRO pioneered its own legislated privacy code for members, which won an Australian Privacy Award in 2009. Under Sarah’s stewardship, AMSRO has protected and advised members on the industry Privacy Code, educated members on the impacts and ramifications of the Notifiable Data Breach Scheme (NDB) and General Data Protection Regulation (GDPR) and established the AMSRO member Trust Mark.
Andrew Maher
Partner CIE Legal, AMSRO Legal Counsel
Andrew has held the role of AMSRO’s legal counsel, advising the AMSRO Executive and members, since 2005 and has been involved in the market and social research industry for close to twenty years. A founding Partner of CIE Legal, Andrew has assisted in the drafting of the AMSRO privacy code, sits on the AMSRO Privacy Compliance Committee, advises members on privacy issues and has prepared privacy documentation and educational video for AMSRO members.
Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand in the AMI Content Library.
|
Lunch time learning webinars are proudly brought to you by
|
