Consumers are your brand’s best advocates. Prospective customers want to hear the truth about your brand from other customers just like them.
Research shows that user-generated content (UGC) is more authentic and trustworthy, and subsequently, more influential, than brand-generated content (BGC). So, in this new era of social influence and multiple digital touchpoints, it is consumers – just like you and I – that have the power. In this webinar, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand.
Dr Violetta Wilk PhD, B.Com (Hons), Lecturer & Researcher in Digital MarketingSchool of Business and Law, Edith Cowan University
Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand in the AMI Content Library.
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