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  • Data Driven Marketing: getting started with Location Intelligence

Data Driven Marketing: getting started with Location Intelligence

  • 21 May 2020
  • 12:00 PM - 1:00 PM
  • Webinar


Learn about the benefits Location Intelligence and spatial data could bring your business.

Supercharge your campaigns with location intelligence to improve how you attract, engage and retain customers. Join this webinar to hear how leading - organisations are using location-based technology as part of their Martech stack to transform their marketing and increase sales.

Key Learnings

In this webinar, you will learn how Location Intelligence enables marketers to:

  • Enrich your data with third party data for better audience building and segmentation.
  • Consolidate your customer data into a single repository, to better understand who your customers are, where they shop, what they buy, and much more.
  • Leverage insights to locate look-alike audiences and target high-value customers.
  • Improve the quality of your customer data – cleanse, consolidate and standardise existing customer data.
  • Select the right channel to deliver a personalised message to the right people for greater campaign ROI.
About the Presenters:

Gerry Stanley

Senior Product Manager, Precisely

As the Senior Product Manager of data products for the Asia Pacific region, Gerry is passionate about location data and the difference it makes to our everyday lives. Gerry helps organisations enrich their own data with location data such as roads and addressing, business data and demographics, to name just a few.

Stacey Grant

Marketing Manager, Precisely

Stacey is a marketer with over 25 years experience leveraging location intelligence to help organisations to make smarter decisions. A Location Intelligence professional by trade, Stacey has leveraged her in-depth knowledge of location-based software and data to help her in her current role as the Marketing Manager for Precisely Software and Data solutions, to better profile, segment and retain customers.

Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

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