• Home
  • Loyalty is not a program! What is loyalty?

Loyalty is not a program! What is loyalty?

  • 26 November 2019
  • 12:00 PM - 1:00 PM
  • Webinar


  • Please ensure you are logged into your AMI member account

In a world where your customers have many choices to spend their time and money, motivating their ‘loyalty’ to your business or brand is one of the key strategies for business growth.

To motivate loyalty, you need to first understand what loyalty is.

Based on the ongoing Australian loyalty research study ‘For Love or Money’ (now in its 10th edition) this webinar provides insights from the Australian consumers’ point of view on what ‘loyalty’ is to a brand/business beyond enrolling in a loyalty program.

It then provides insights on where a loyalty program can help to drive those loyalty outcomes and insights to building best-in-class programs.

Key Learnings

  • Identifying the 11 dimensions of loyalty and sharing the Australian consumers view of what loyalty is
  • What is a loyalty program? (it’s not just points)
  • The six reasons why a loyalty program is an asset to a business
  • The three dependencies to build a thriving loyalty program
  • What makes a best-in-class program?

    About the Presenter:

    Adam Posner 

    CEO and Founder: The Point of Loyalty 

    Adam Posner is a customer loyalty, rewards and retention program specialist. He has been a data-driven marketer for over 25 years.

    The Point of Loyalty is dedicated to building thriving loyalty and rewards programs based on balancing three tensions - meaningful and desirable to members; profitable and sustainable for the business and believed in by the team.

    Adam has designed and deployed customer loyalty, reward and membership program strategies and loyalty research for organisations operating in retail (various), hospitality, hotels & holiday parks, financial services, shopping centres, leisure and entertainment, trade and education.

    Adam is also the author of one of Australia’s only practical book on loyalty programs ‘Give-back to Get-back - 9 steps to a profitable loyalty program’.

    Since 2013, he has commissioned and is the author of ten in-depth Australian customer loyalty and loyalty program research studies ‘For Love or Money’, which have featured in the media where Adam has provided interviews and insights on customer loyalty programs.

    He also presents tailored loyalty keynotes and loyalty program launches for clients.

    Please note:  only members will have access to the recording in the AMI Content Library.

    Lunch time learning webinars are proudly brought to you by

    Subscribe to AMI Newsletter to stay up-to-date with future events and industry updates.