Bio
Bob has over 9 years in marketing area across both corporate and agency background. It includes over 7 years solid senior marketing experience within MarTech area, in particular, marketing automation.
Bob has a strong understanding of the marketing automation platforms and marketing in general. He comes with a breadth of experience using marketing automation for campaign execution. This includes end-to-end campaign management, execution, reporting, development of nurture programs, lead lifecycle, lead scoring, and documentation.
Also, Bob has a creative data-driven mindset to assist his client in digital marketing strategy across both MarTech and AdTech. This includes user experience, multi-channel communication and digital transformation.
In addition, Bob is also certified as a Digital Marketer from ‘Google for Work’, and holds both Inbound Marketing Strategist Certification and Email Specialist Certification from HubSpot.
Academically, Bob holds a Graduate Diploma in Migration Law and Practice from UTS and a Bachelor of Commerce degree from Macquarie University.
