Melanie Grevis-James

Planet Marketing

AMI Professional Member CPM


Member profile details

First name
Last name
Planet Marketing
Job Title
Managing Director
0409 440 501
State of Residence
AMI Designation
AMI Professional Member CPM
With over 30 years in Australian tourism and marketing, Melanie Grevis-James has an extensive career within the Australian tourism industry. She has had key marketing roles within all levels of the tourism industry; including with Regional, State, and Federal tourism organisations, private tourism operators, and as a marketing consultant for tourism associations, local councils and operators. Roles have included positions at Tourism Australia, Tourism & Events Queensland, Tourism Sunshine Coast, and others. Melanie has extensive experience in destination and brand marketing, strategic marketing and planning, the drive market, and the inbound/international tourism market. She spent 5 years based in Munich, Germany with Tourism & Events Queensland; and 2 years with Tourism Australia in Sydney, focused on the Western markets (UK, Europe, South Africa, Middle East).

Since 2001 Melanie has operated a tourism and marketing consulting business, now called
Planet Marketing. She provides a range of marketing services to numerous clients, both within the tourism industry, and other industries. She has assisted tourism-based associations (Qld Farmstay Assoc, B&B Assoc of Qld, Brisbane Backpackers Assn, Ecotourism Australia), councils, and private businesses, including resorts, hotels, B&B’s, retreats, farmstays, tour companies, car rental companies, caravan manufacturer; and has a focus on sustainable and responsible tourism products.

Melanie launched Our Planet Travel in mid-2012 to raise consumer awareness of responsible and ‘greener’ travel choices. She self-published Our Planet Travel magazine till 2018; and continues writing for travel media and her blog. Previously Melanie published MakeTracks in-vehicle magazine for THL Australia (Britz & Maui Rentals) for over 12 years.

Melanie has a Bach. Business (Tourism/Hospitality Management) degree; speaks German fluently; and lives in Brisbane. She is a Certified Practicing Marketer with the Australian Marketing Institute (AMI CPM); an active member of Ecotourism Australia, the Australian Society of Travel Writers (ASTW), and a Tourism Tribe mentor; and volunteers marketing services to local NFP community groups. Melanie also manages a local business group, Westside Business Heart, based in the Western suburbs of Brisbane.
Profile photo
Marketing areas of interest
  • Advertising
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Education
  • Integrated Marketing Communications
  • Marketing Automation
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Social Marketing & Social Change
  • Not-for-profit marketing
  • Social Media and Digital Marketing
  • Sponsorship Marketing
  • Tourism Marketing

Professional Certification

  • CPM

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