Upcoming webinars

    • 15 May 2024
    • 12:30 PM - 1:30 PM
    • Online
    Register

    Discover how AI imagery is revolutionising marketing, with a focus on the unique needs of lean marketing teams.

    Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ, a renowned authority on AI image generation, showcasing his latest work for the AMI and other leading brands.

    Learn how Brand IQ has been using AI imagery across industries such as travel, professional services, construction, and food technology, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15,000 AI images in the last 18 months.

    Steve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings, quicker campaign launches, impossibly engaging visuals, and a unique brand identity. This session offers Australian marketers, especially those in lean teams, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies.

    Secure your spot today and find out how to leverage AI imagery for your brand, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer.

    Don't miss this opportunity for a personalised deep dive into the future of AI imagery in marketing, optimised for lean marketing success.

    What you will learn: 

    • The best AI image generation platforms to use
    • Where and when to use AI imagery and in what categories
    • How to use Chat GPT to improve the quality of your AI image prompts
    • How to significantly reduce your current photography budget
    • How to use AI imagery to elevate your product photography
    • How to use AI to infuse your brand’s visual assets into image backgrounds
    • The best prompt strategies for both photographic and illustrative images
    • How to use AI to speed up the launch of your campaigns

    About the presenter:

    Steve Ballantyne
    Founder and Director of Brand IQ – a brand storytelling consultancy.

     Steve Ballantyne is a trailblazer in AI image generation. He stands at the forefront of AI image generation in New Zealand, recognised as one of the country's leading experts in this innovative field. His pioneering work has not only graced the cover of NZ Marketing Magazine but has also been prominently featured on the websites of the Australian Marketing Institute (AMI) and the New Zealand Marketing Association.

    With a personal portfolio of over 10,000 AI-generated images, Steve has dedicated hundreds of hours to mastering image prompt strategies, drawing from the expertise of the world's top AI imagemakers. This extensive experience has not only honed his skills in creating visually compelling content but has also deepened his understanding of AI as a pivotal tool for enhancing creative output and operational efficiency alike.

    Steve views AI technology as an indispensable asset for lean marketing teams. He believes in leveraging AI not just for its creative capabilities but also for its potential to streamline processes, reduce costs, and accelerate campaign launches, making it an essential element for marketing teams aiming to achieve more with less.

    Throughout his 25-year career, Steve has collaborated with over 200 companies across Australasia. Companies such as Canon Australia, Westfield, Lockwood Homes, PGG Wrightson, OfficeMax, Fletcher Building and Speedy Signs.

    His work stands as a testament to the power of AI in redefining the marketing landscape, proving that innovative technology, when used creatively, can lead to groundbreaking results in brand communication and engagement.

    • 05 June 2024
    • 12:30 PM - 1:30 PM
    • Online
    Register

    Stop relying on historical data and analytics. Start using performance prediction to redesign your marketing efforts, and consistently exceed targets.

    Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.

    Topics covered

    • Identifying your north star: the metric that best predicts your growth
    • Building your qualitative model: which levers drive your north star?
    • Mapping existing data to your qualitative model
    • Modelling funnels vs loops
    • Beyond business as usual: developing your marketing idea backlog
    • Building your quantitative model: top down vs bottom up forecasts
    • Developing and implementing actionable insights every week.

    About the presenter:

    Vlad Mehakovic,
    Founder, Forebrite

    In his 22 year career, Vlad led marketing and sales teams in digital agencies in Australia and the UK, including heading-up strategy for clients like Audi, Blackmores, eBay, Electrolux, Pizza Hut and Novartis. Moving over to Big 4 firm EY, he worked as a management consultant before taking on roles as a start-up CEO and scale-up CCO. After consulting to startups and scale-ups on growth marketing and digital transformation, Vlad founded Forebrite to help marketers build predictive marketing engines that provide solutions to the problems that plague you all!

    • 19 June 2024
    • 12:30 PM - 1:30 PM
    • Online
    Register
    Net Promoter Score: is it all it’s cracked up to be?  

    This webinar will take a look at the hype and reality of the Net Promoter Score.  The session will be based on a study published in Australasian Marketing Journal.  The study looks at the use of NPS in business, why managers love it, but whether it actually acts as a lead indicator of business growth.

    Net Promoter is a popular tool, used by thousands of businesses big and small around the world. It is sold as ‘the one number you need to grow’. But what is it, and what is it meant to do? There are big claims made about Net Promoter, but what’s the evidence? It is a word of mouth metric, a satisfaction metric, or something else? And is it really a lead indicator of revenue growth?

    The benefits of this seminar is that it will inform marketers what NPS is good for (and not good for) and whether it lives up the bold claims that it is ‘the one number you need to grow’.

    Topics covered: 

    • What is Net Promoter, how is the score derived?
    • What are the main reasons businesses and organisations use NPS?
    • Are there downsides from using NPS?
    • What’s the difference between an NPS score and a customer satisfaction score?
    • What’s the evidence linking NPS to business growth?
    • Should my business use NPS and if not, what should we use instead ?
    What will you learn: 
    • The origin of the NPS
    • How is NPS calculated
    • What does NPS really measure (word of mouth, satisfaction, something else?)
    • The deployment of the NPS in industry, its strong and weak points
    • Does NPS really drive growth
    • Are there alternatives to NPS

    About the presenter:

    Professor John Dawes
    Ehrenberg-Bass Institute for Marketing Science, Adelaide University.

    John has been doing research into marketing effectiveness for over thirty years. He received the ANZMAC-AMI Industry Relevance Award for his study called ‘Net Promoter and Revenue Growth: an examination across three industries” published in the Australasian Marketing Journal in 2023.