Improve your ROI with Predictive Marketing

Stop relying on historical data and analytics. Start using performance prediction to redesign your marketing efforts, and consistently exceed targets.

Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and never be lost in an ROI conversation again.

Topics covered

• Identifying your north star: the metric that best predicts your growth
• Building your qualitative model: which levers drive your north star?
• Mapping existing data to your qualitative model
• Modelling funnels vs loops
• Beyond business as usual: developing your marketing idea backlog
• Building your quantitative model: top down vs bottom up forecasts
• Developing and implementing actionable insights every week.

About the presenter:

Vlad Mehakovic,
Founder, Forebrite

In his 22 year career, Vlad led marketing and sales teams in digital agencies in Australia and the UK, including heading-up strategy for clients like Audi, Blackmores, eBay, Electrolux, Pizza Hut and Novartis. Moving over to Big 4 firm EY, he worked as a management consultant before taking on roles as a start-up CEO and scale-up CCO. After consulting to startups and scale-ups on growth marketing and digital transformation, Vlad founded Forebrite to help marketers build predictive marketing engines that provide solutions to the problems that plague you all!