Bio
I am an active researcher at the Ehrenberg-Bass Institute and am the principle lecturer for the course 'Professional Development in Marketing' at the University of South Australia. My research expertise are in co-branded advertising, charity and cause-related marketing, advertising effectiveness, and word of mouth measurement and behaviour.
The Ehrenberg-Bass Institute is a world-class research institute that delivers real scientific knowledge and dramatic discoveries to corporations all over the world including Coca-Cola, Unilever, Procter & Gamble and Turner Broadcasting.
