Become the Indispensable Marketer for your organisation in 2027
All levels | Sydney Workshop | $1,299 inc. GST
AMI Members Receive 20% Off
One day. A plan for your year.
Everyone is asking whether your organisation is AI-ready. Almost nobody is asking whether you are.
If you're being asked to deliver more with AI, without being told what your role becomes or which skills matter, you're not alone.
Executives are well served by conferences and advisory. Practitioners have communities and vendors. The marketing manager in the middle, who decides how the work actually gets done, has had the least support and carries the most change.
This day is for you. It turns Australian Centre for AI in Marketing (ACAM) research on Australian marketing into a plan for your own year.
What you'll leave with
- Your readiness view. Where you and your organisation stand against the ACAM AI Readiness Benchmark, and what's holding progress back.
- A report on your own brand. A Meltwater visibility report showing how your brand is showing up as AI changes the way customers search (opt-in).
- The skills to bring people with you. Presence and voice for leading AI conversations with your team and your managers, with NIDA.
- A tested AI workflow. An agent or workflow you build and test on your own laptop, with the tools you already use, plus a plan for bringing it into your team.
- Three value moves for the next 90 days. One for customers, one for how work gets done, one for your own contribution. Each with a first action, a measure and a date.
Four sessions, one question: where will I create value, and how do I get ready?
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Session
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The question it answers
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1. ACAM Benchmark
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Where are we now, and what's holding progress back?
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2. Customer Journey: Where to Next, with Meltwater
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How will AI change the way customers discover, choose and buy?
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3. Marketing Team of the Future, with NIDA
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How do I bring my team and my managers with me?
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4. Agentic AI Lab
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What will I build and test to bring back to the organisation?
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5. Your three value moves
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What will I do in the next 90 days?
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No coding needed. The lab works with whatever AI tools your organisation already provides.
Who's involved
- ACAM. The Australian Centre for AI in Marketing, and the research behind the AI Readiness Benchmark.
- Meltwater. Leading the session on how AI is changing customer discovery, and providing your personalised brand visibility report.
- NIDA. The National Institute of Dramatic Art, bringing its expertise in presence, voice and communication to the room.
- AMI. The Australian Marketing Institute supporting participant recruitment
Your facilitators:
- Louise Cummins, CEO and Co-founder Australian Centre for AI in Marketing
- Bronwyn Cook, Field Marketing Manager, ANZ, Meltwater
- NIDA special guest
- Tim Lilyman, Trainer, Australian Centre for AI in Marketing
Why only 30 places?
This is a working day, not a conference. Thirty places means everyone builds, everyone gets feedback, and everyone is heard.
Not based in Sydney but want to attend?
We’re also planning sessions in Melbourne, Adelaide, Perth, Hobart and Brisbane in February 2027. Dates will be released soon but if you’re interested register for the waitlist
Making the case to your manager
Return back to work with a tested AI workflow, a 90-day plan your manager can measure, and a visibility report on your own brand.
We've written the approval email for you. It sets out the cost, the five outputs and how you'll report back.
FAQs
- Do I need technical skills? No. The lab is designed for marketers, not developers.
- What should I bring? A laptop with the AI tools you use at work, and a real task from your job to build around.
- Who else will be there? Up to 30 mid-to-senior marketing managers, marketing leads and heads of function.
- What if I can't make it? Places are non-refundable, but you can transfer yours to someone else in your team.
- Can my organisation pay by invoice? Yes. Email info@acam.ai.
- Where is it? Linkedin Sydney
Registrations close Wednesday 11 November. We'd love to have you in the room
ACAM is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
More information about the course on ACAM's website.
*This class qualifies for 32 CPD points under the AMI’s Certified Practicing Marketer program.