ON-DEMAND | ONLINE COURSE: DMI AI-Powered Meta Marketing

  • 19 October 2026
  • 28 October 2027
  • Online
  • 500

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au
Register
Unify content, ads, and customer engagement across Meta with AI-enhanced marketing skills. Replace disconnected organic and paid activity, manual optimisation, and underutilised platform tools with smarter content workflows, stronger audience targeting, AI-supported creative, and campaign automation. Plan, execute, and optimise marketing with measurable impact across Instagram, WhatsApp, Threads, and Facebook.

AI-Powered Meta Marketing Course Overview

This course equips you with the skills to use AI to enhance targeting, creative production, campaign optimization, customer communication, and reporting. You’ll apply real-world Meta tools to improve reach, engagement, conversions, and decision-making across Instagram, WhatsApp, Threads, and Facebook.

  • Online, Ondemand, Self-Paced Learning
  • Completion Time: up to 12 weeks
  • Course Length:  4.2 Hours of self-paced learning content.
  • 4 Interactive Modules.
  • Access to the world's largest library of digital marketing resources.
  • Practical Toolkits and Templates.

You will learn 

  • Build a confident, platform-smart approach to Meta marketing. Learn how Facebook, Instagram, WhatsApp, and Threads, support visibility, engagement, and customer connection. Understand profiles, algorithms, Meta Business Suite, and key content formats such as Reels, Stories, and Live while improving community and messaging strategy.

  • Develop the skills to create, launch, measure, and improve Meta ad campaigns across Facebook and Instagram. Learn how objectives, audiences, placements, budgets, formats, and schedules shape performance. Use Advantage+, Events Manager, Pixel, Conversions API, and Ads Manager reporting to improve results and make smarter advertising decisions.

  • Understand how WhatsApp and Threads help brands build more direct, conversational relationships with audiences. Learn how to use business profiles, automation, communities, broadcasts, Click-to-WhatsApp journeys, and Threads discovery tools to strengthen engagement, visibility, customer service, and social commerce.

  • Explore how AI supports content discovery, ad optimization, creative production, customer interaction, personalization, and performance analysis across Meta’s platforms. Learn how to use Meta AI, Meta Assistant, and Advantage+ more effectively while understanding privacy, ethics, transparency, and bias considerations

Who is it for 

  • Paid Social & Performance Marketers: Plan, launch, and optimize strongerMeta campaigns using better targeting, AI-supported automation, and clearermeasurement.​
  • Community & Social Media Managers: Build stronger audience engagementthrough smarter content planning, community management, messaging, andplatform-native execution.​
  • Content Creators & Brand Marketers: Improve content performance acrossFacebook and Instagram using Meta formats, platform insights, and AI-supported creative workflows.​
  • Customer Engagement & CRM Professionals: Use Meta platforms andconversational journeys to strengthen customer communication and real-timeengagement.​
  • Digital Marketers Advancing into AI-Driven Social Marketing: Developpractical, future-ready skills across Meta’s organic, paid, conversational, and AI-enabled ecosystem.

    Learn more about the course on DMI website. 


    Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 




    *CPMs can register 16 points for Continuing Professional Development (CPD) at this course.