How to Build a Winning Social Media Strategy for 2027
Social media strategy is changing rapidly. AI is now influencing how marketers research audiences, analyse competitors, plan content, develop campaigns and measure performance.
At the same time, simply posting more content is no longer enough.
To succeed in 2027, marketers need a clear social media strategy that connects business objectives, audience insights, content, platforms and measurement, while using AI to make faster, smarter and more informed decisions.
Presented by Social Media College in partnership with the Australian Marketing Institute, this practical webinar will be delivered by Jon Tanner, Co-Founder and CEO of Social Media College.
Jon will explore what a modern, AI-powered social media strategy should look like in 2027, and how marketers can use AI to make smarter decisions across research, planning, content and measurement.
What You'll Learn:
- The key changes shaping social media strategy as we move into 2027
- How AI is changing the way marketers research, plan and create for social media
- How to identify the right audience, platforms and content priorities
- How to use AI to make content planning and strategic decision-making more efficient
- The key metrics and strategic questions to focus on when building your 2027 plan
This masterclass is ideal for
- Marketing and social media professionals
- Marketing managers and business leaders
- Agency and freelance marketers
- Business owners and entrepreneurs
- Anyone responsible for planning or delivering a social media strategy in 2027
What you’ll walk away with:
By the end of the session, you’ll have a clearer understanding of what a strong social media strategy should look like in 2027, where AI can add the most value, and the key areas to focus on when reviewing or building your own strategy.
About the presenter:
Jonathon Tanner
SMC CEO and Co-Founder
Jon Tanner is the Co-Founder and CEO of Social Media College, co-author and creator of the newly reaccredited Diploma of Social Media Marketing with AI, and was named Social Media Educator of the Year.
He has helped more than 1,000 brands improve their marketing, advertising and digital strategy.
Known for making complex topics easy to understand, Jon delivers practical, actionable training that marketers can apply immediately.
If you want to head into 2027 with a clearer, smarter and more AI-enabled approach to social media, this masterclass will help you understand where to focus and how to approach your strategy with confidence.
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Social Media College is an AMI Partner.
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