Brisbane 2032: What Does It Mean for Marketers and Business?

What would you do if the world’s attention was turning to your city?

Brisbane 2032 represents one of the most significant marketing and storytelling opportunities Queensland has ever seen.

As Brisbane prepares to welcome the world, marketers have a unique opportunity to consider what this moment could mean for their organisations - building brands, telling distinctly Queensland stories, engaging communities and creating connections that can have an impact well beyond the Games themselves.

Join AMI Queensland and Rowland for an exclusive conversation with Brent Hill, Chief Marketing Officer of the Brisbane 2032 Olympic & Paralympic Games, as we explore the marketing opportunity surrounding Brisbane 2032 and what it means for brands, businesses and marketing professionals.

The discussion will explore:

• How Brisbane and Queensland are being positioned and marketed to the world
• The role of brand and storytelling in shaping perceptions of our city and state
• What opportunities marketers should be thinking about and preparing for now
• The messages and stories that will resonate with Queenslanders and global audiences
• How businesses and brands can participate authentically while navigating rights-holder requirements
• How marketers can leverage the momentum surrounding Brisbane 2032 to build brand, reputation and lasting impact

This is an opportunity to hear directly from one of the people at the centre of shaping the Brisbane 2032 story and gain insight into what one of Queensland’s most significant moments means for the marketing profession.

Whether you work across marketing, communications, brand, digital, content, PR or strategy, this is a conversation you won’t want to miss.

Event Details

Date: Tuesday, 20 October 2026
Time: 12:00pm - 1:30pm
Venue: Rowland, Level 2, 10 Eagle Street, Brisbane QLD 4000

Places are limited. Register now to join the conversation.