*ON-DEMAND | ONLINE COURSE: DMI AI for Marketing - Agentic AI and Orchestration

AI is changing how marketing works. This specialist certification gives you the practical skills to use it with confidence. From content and search to agentic AI and responsible data use, learn how to apply AI across every major marketing discipline, lead change in your team, and drive measurable results in an AI-powered world.

This specialist certification gives you the practical AI skills to work smarter, move faster, and lead with confidence across every major marketing discipline. You'll learn how to apply AI across content, search, paid media, social, and strategy, and how to lead responsible AI adoption in your team and organisation.

Eight modules of learning

• AI-Driven Content Marketing
• AI for Search Marketing
• AI-Powered PPC and Display Advertising
• 4. AI for Social Media Marketing
• Agentic AI for Marketers
• AI and Change Management for Marketing Teams
• Responsible AI and Data Use in Marketing
• AI and Marketing Strategy  

What you will learn 

• Unlock the power of AI to sharpen marketing strategy, planning, and execution across every channel, using AI-supported forecasting, scenario planning, and predictive analytics to make smarter decisions.

• Use generative AI, ChatGPT, and large language models to produce, refine, and personalise content faster, while strengthening audience insight, content planning, and brand alignment.

• Apply SEO, GEO, and AEO principles to keep your content discoverable across search engines, answer engines, and generative AI platforms as the search landscape continues to evolve.

• Use AI tools across content creation, community management, audience insight, influencer marketing, and Meta Advantage+ to improve social media performance and engagement at scale.

• Learn how to brief, deploy, and manage AI agents across marketing workflows, connecting context, memory, tools, and data to drive greater efficiency, scalability, and commercial impact.

• Guide your team through AI-driven transformation with the right change management frameworks, governance principles, and human-AI collaboration skills to drive confident, responsible adoption.

• Apply predictive analytics, privacy-first practices, and GDPR-aware governance to turn marketing data into reliable insight while building trust and reducing risk across your organisation.

Who should attend

• Marketing executives and digital marketing generalists
• Social media and community managers
• Content creators and brand marketers
• Paid media, growth, and performance marketing specialists
• Email, automation, CRM, and customer engagement specialists
• Marketing analysts and research professionals
• Marketing operations and MarTech professionals
• Marketing managers, directors, and senior leaders responsible for AI adoption, governance, and team change

Course Experience

• 8 modules 
• Approx 13.5 Hours Learning Content 

• Two-hour computer-based exam

• 100 test items (including multiple choice, matching, and drag-and-drop question formats)

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 54 CPD points under the AMI’s Certified Practising Marketer program.