B2B market briefing on shifting buyer priorities, competitive sameness and how B2B teams can stay relevant.
B2B markets are shifting fast. Buyer priorities are evolving, competitors are clustering around the same narratives, and new opportunity zones are emerging almost in real time.
Yet many marketing teams are still operating on annual strategy cycles and old playbooks.
In this market briefing, we’ll share the top trends in buyer behaviour and category shifts aggregated over multiple industry deep dives across B2B markets, revealing what’s shaping relevance and growth right now — and how leading teams are responding faster.
Topics covered
What You'll Learn
About the presenters
Janine Pares
Founder & CEO, Thinksmart Marketing (TSM)
Janine is the CEO & Founder of Thinksmart Marketing (TSM), a leading B2B marketing consultancy partnering with enterprise and scale-up B2B brands across APAC including Adobe, Fujifilm, State Street, KPMG and more. Janien has also led the development of the OutGrow Intelligence System, an AI-powered growth system built on TSM’s proven consulting frameworks.
Before founding TSM, Janine spent 17 years client-side in senior marketing roles across global B2B and B2C organisations, and was instrumental in launching brands including Virgin Mobile in Australia and Armani Hotels & Resorts internationally.
Alongside leading TSM, Janine is also a mentor, advisor and speaker, regularly contributing to conversations around B2B marketing, strategy and customer experience.