Claude is genuinely one of the most capable AI tools available right now - and it goes way beyond chat. Personalisation, Projects, Artifacts, Skills, Design & Cowork. Each one has a job and when you put them together, they totally change how you work.
This hands-on session shows you exactly how to configure Claude as your workspace. You'll leave with our setup guide, demos of our workflows in action and a cheat sheet covering every core feature.
What You'll Learn
How to use Claude for everyday marketing tasks - understand the features that make the biggest difference. Amplify your expertise and learn how to set up your AI systems to accelerate productivity and growth.
Why You Should Join
- Understand Claude: Projects, Skills, Artifacts, Design, Cowork and Connectors - we'll explain each one clearly, show you when and how to use them
- Claude Set-Up: How to configure your set up and knowledge base so it remembers you and delivers better on-brand work
- Workflows in action: Go behind the scenes with guided marketing demos and understand how to minimise your token “footprint”.
- Learn from real use cases: See Claude in action with tasks you can steal immediately
What you'll take away
- Confidence navigating Claude Know your way around - what's where and when to use it.
- Core features cheat sheet - a non-techy guide to all the core features and what they do.
- Setup guide So you're safe, configured and ready to get proper results from day one.
- Workflows you can steal Real tasks and prompts you can plug into your work the next day.
FAQ
What will I actually learn in this session?
What each of Claude's core features does and how to use them properly - Chat, Projects, Artifacts, Skills, Cowork, Connectors and Design.
Who should attend?
This session is for marketers and leaders who want to see Claude in action with real tasks. If you've tried it and got patchy results, or you're rolling it out to a team and want to do it properly, this is for you.
Is it hands-on?
Yes - if you want it to be. You can follow along live or just watch and apply later. Either way, you'll get the replay afterwards.
Do I need a paid Claude account?
No. The free plan is enough to follow along. We'll cover what's available on each plan so you can decide if an upgrade makes sense for you or your team.
Is this beginner-friendly?
Yes. Whether you've never used Claude or you use it every day and want to go deeper, this session is built around real examples, not theory.
About the presenters
Catherine Toms
AI Growth Academy - CoFounder
AI Advisor, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Catherine is a marketing AI expert, educator, and strategic consultant with over 25 years’ experience - both agency and in-house - leading transformation and growth for global and national brands.
She’s co-founder of AI Growth Academy, where she helps marketing teams, and leaders build confidence with AI and embed tools, working habits and strategies that stick. The result? Teams working smarter, immediate productivity gains, and tangible revenue growth.
She advocates for safe, ethical AI and is active on industry advisory boards, government initiatives and NAIC pilot programmes - helping shape future AI adoption pathways for the Australian Marketing Industry.
She brings direction and depth to every session - helping marketers get clarity, focus, and implement AI that actually works.
Stephen Toms
AI Growth Academy - CoFounder
AI Marketing Strategy, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Steve has 25 years’ experience across education and digital, helping businesses grow through smarter strategy, marketing, and AI.
He’s worked with global brands like Adobe and Salesforce, and advised hundreds of Marketers - consultants, founders and small business teams - on safe, effective AI adoption for growth.
Steve combines the tried-and-tested strategies used by big brands with hands-on lessons from applying AI across every part of the AI Growth Academy - to share exactly what’s working and delivering results.
With a background in education, Steve’s a natural energy-raiser with a knack for making AI accessible and actionable. Over the past decade he’s led more than 10,000 students through digital marketing, data, and AI training.
Whether you're feeling overwhelmed or frustrated with your results, you’ll leave with clarity, confidence, and practical strategies you can put to work straight away