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About the Summit
Marketing leadership is being redefined. AI is reshaping capability, commercial expectations are rising, and organisations are evolving faster than most playbooks can keep pace with.
The inaugural CPM Summit is a room reserved for the top tier of the profession, Certified Practising Marketers. It's a focused, peer-driven leadership forum where Australia's most experienced marketers step away from the day-to-day to connect with peers navigating the same challenges, learn from those who've made the moves they're considering, and see firsthand how others are adapting, growing and staying relevant in a changing profession.
The question running through the whole day: how do marketing leaders remain commercially relevant, trusted and effective in a world being reshaped by AI, technology and rising expectations?
What will you experience?
- Forward-looking perspectives on marketing leadership
- Peer-to-peer discussion with experienced marketing leaders
- Real-world insights grounded in organisational challenges
- Fireside conversations
- Cross-industry connection and senior networking
- Professional development designed for senior leaders
Featured Speakers
Perspectives that challenge, inspire and equip.
We've assembled a program of leaders who each bring a distinct lens to what Future Ready means, from nation-scale brand vision to AI-led growth, behavioural science to organisational transformation.
Brent Hill
Chief Marketing Officer, Brisbane 2032 Olympic & Paralympic Games
Originally from Adelaide, Australia, Brent joined as Chief Marketing Officer for the Brisbane 2032 Olympic & Paralympic Games Organising Committee, based in Queensland in November 2025. A globally experienced Executive leader & award-winning CEO and marketer, Brent has lived and worked across Australia and Fiji. He is a specialist in marketing and branding, tourism, destination development and events, and has proudly led teams to develop globally recognised brands.
Jake Baker
Global Head of Growth Marketing, Canva
At the forefront of product-led growth at one of the world's most recognised creative platforms. Jake leads Canva's global growth marketing strategy, bringing first-hand experience of scaling brand relevance and commercial performance in rapidly evolving digital environments.
Emily Taylor
Senior Product Marketing Manager, AI, Canva
With a background spanning Meta, Disney, Envato and Airtasker, Emily leads product marketing for Canva's AI and creative tools. She has built a reputation for turning strategic campaign and product development into measurable brand and business growth across e-commerce, tech and travel, and is a committed advocate for mentorship within the marketing community.
Fern Canning-Brook
Founder, KYNA Communications
A marketing communications leader with over 25 years' experience, Fern has led brand strategy and cross-functional teams for global names including Microsoft, PayPal, Unilever and Diageo. She is the founder of Kyna, works as a fractional marketing lead for Tencent, and has held senior leadership roles across Asia Pacific, including Managing Director of Australia and Marketing Director at Deloitte.
From CMO to CEO: How Marketing Leaders Earn a Seat at the Executive Table
This candid fireside conversation brings together three CEOs who each followed a different path from marketing leadership to the CEO role.
They’ll share the realities of the journey, the decisions that accelerated their careers, the lessons they learned along the way, and what it really takes to earn a seat at the executive table.
Ed Stening
Co-Founder and CEO, Posca Hydrate
After senior leadership roles across beverage, consumer goods, healthcare and technology, Ed moved into entrepreneurship and now leads the growth of an Australian challenger brand.
Louise Cummins
CEO and Co-Founder, Australian Centre for AI in Marketing
A former CMO of World Vision Australia, Louise brings more than 25 years of experience across marketing, organisational change, AI adoption and leadership reinvention.
Simon Cheng
CEO, Next Practice Health
Simon brings the perspective of a senior marketing leader who has moved into enterprise leadership and responsibility for broader organisational performance and growth.
Future Ready: CPM Summit 2026 Agenda
12.00 pm
Registration, lunch and networking
12.50 pm
Welcome and opening remarks
1.00 pm
Building Brand Australia on the World Stage
Brent Hill Fellow CPM, Chief Marketing Officer, Brisbane 2032 Olympic and Paralympic Games
Brent shares what it takes to build a globally relevant brand, alongside the leadership lessons and career experiences that have prepared him for one of Australia’s biggest brand challenges.
1.45 pm
Growth at Scale: From Small Idea to Global Platform
Jake Baker CPM, Global Head of Growth Marketing, Canva
Emily Taylor CPM, Senior Product Marketing Manager, AI, Canva
Explore Canva’s approach to growth, experimentation and AI, and the skills marketers need to keep evolving as technology reshapes the profession.
2.30 pm
Afternoon tea and networking
3.00 pm
Marketing Without Borders: What Will Set Great Marketers Apart?
Fern Canning-Brook CPM, Founder, KYNA Communications
Fern explores the judgement, creativity, cultural intelligence and leadership that will distinguish great marketers, and what her own career has taught her about adapting to change.
3.45 pm
From CMO to CEO: Fireside Chat
How Marketing Leaders Earn a Seat at the Executive Table
Louise Cummins Fellow CPM, Simon Cheng CPM and Ed Stening CPM
Three marketing leaders share how they broadened their commercial influence, built enterprise leadership capability and made the move from Moderated by Kathryn Illy, Acting CEO, AMI.
4.45 pm
CPM and Fellow recognition and closing remarks
4.55 pm
Australian wine tasting, presented by Alex Gibbs CPM, Smile Marketing
5.00 - 6.00 pm
Networking
Who It is For
Designed for senior marketers navigating what's next.
The CPM Summit is built for those already operating at the top of the profession, marketers who lead, influence and drive commercial outcomes.
- Lead teams or functions
- Influence strategy and commercial outcomes
- Navigating AI and organisational transformation
- Focused on long-term leadership growth
Not CPM Yet?
This Summit is designed for Certified Practising Marketers. If you're an experienced marketing leader and would like to attend, we invite you to apply for the CPM designation, Australia's most respected mark of senior marketing practice.
Apply to become a Certified Practising Marketer →
Extend your CPM experience
For those looking to deepen their engagement with the profession, the CPM Experience Series brings together leadership insight, industry recognition and peer connection across two days in September.
- CPM Summit access: 10 September
- AMI Marketing Excellence Awards Long Lunch:11 September
- Opportunity to submit a CPM Award entry
Explore the CPM Experience Series →
Event Partners
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