You understand your website traffic- but how do you convert that traffic to sales?
The second half of this course (learn more about the first part on CEO) will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.
You understand your website traffic- but how do you convert that traffic to sales?
Is your website content relevant to your prospective customers?
Just how easy is it for customers to navigate your website?
You can do SEO as a 1/2 day workshop, CRO as a 1/2 day workshop or both as a full-day workshop
Online Course structure
A live session will be held once each week over 2 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
What we'll cover:
- SEO 2025: How to optimise for Google, AI Overviews, and AI Mode.
- GEO / AIO: Tactics to get your brand featured in generative search (ChatGPT, Perplexity, Claude).
- Future-Proofing: What’s next in search and how to get ahead of it now.
- Hands-On Demos: Try tools like Google Search Labs (including US-only betas).
This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).
Whether you're a seasoned marketer or still figuring out what AIO stands for, this workshop will leave you energised and armed with ideas to give you a competitive advantage.
You'll Learn About
- The basics of WCO (Website Conversion Optimisation) and turning visitors into customers
- Google Analytics, other research tools, and what the stats mean
So You Can
- Convert your hard-earned website visitors into leads and sales
- Analyse and interpret website statistics and visitor behaviour
To Achieve
- Increased conversions
- An immediate improvement in the revenue and leads generated by your website
- Confidence in the complex world of SEO
Facilitator
Richard Conway
Founder, Pure SEO
Richard Conway is the founder of Pure SEO, The Optimisers, and owner of NZ Business, Management, and Exporter magazines. He’s also the author of How to Get to the Top of Google Search (Penguin Random House), a Gold IAB Award winner (Service to The Industry), and an EY Entrepreneur of the Year finalist. He’s run this workshop for over 10 years and regularly speaks on SEO, GEO, and AI-powered search.