Masterclass: Google Analytics 4

Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. 

GA4 is a revamped analytics system, with better reporting than what used to be available in the previous Universal Google Analytics. Are you and your organisation using this new platform to the best of its ability?

Join facilitator Graeme Douglas, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.

Online Course structure

A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Topics covered

• How GA4 works
• Overview of best practice setup/configuration of GA4
• The differences of Universal Google Analytics and GA4
• Overview of the standard reports and segments

Who Should Attend

• Want to understand how to assess the performance of their marketing campaigns
• Want to start using GA4 to prioritise website changes
• Want to use data to understand to drive more decision making
• Want to better understand how their digital agencies are performing

Learning Outcomes

1. Understand how to assess the performance of their marketing campaigns
2. Understand how to use GA4 to prioritise website changes
3. Understand how to use data to understand how to drive more decision making
4. Understand how to better understand how their digital agencies are performing

Facilitator

Graeme Douglas
Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services.

*This course qualifies for 24 CPD points under the AMI’s Certified Practising Marketer program.