Your customers are asking AI, not just search engines. Understand how this shift affects brand visibility and what marketers need to adjust — without rebuilding everything.
AI is rewriting the way search works.
Your customers aren't just Googling anymore. They’re asking questions, comparing brands, and making buying decisions inside AI tools like ChatGPT, Copilot and Perplexity every day.
Generative overviews, conversational interfaces and multimodal inputs are shifting how customers discover and buy. And that impacts everything. From brand visibility to content strategy and customer journey mapping - AI is reshaping every touchpoint. It’s not just about ranking for keywords and eyeballs anymore, we’re also optimising for algorithms and agents.
The good news? You don't need to rewrite your entire playbook. A few smart tweaks will help you adapt your strategies for AI-powered reach, visibility and relevance.
Join us for a fast-paced, practical 60-minute session. Learn the major AI search trends and build the skills you need to keep your brand visible in 2026.
Topics Covered:
- The Future of Brand Building: How AI is reshaping buyer behaviours and customer journeys (B2B and B2C)
- From SEO to GEO: Why this impacts brand discovery, content strategy, positioning and
- Demystifying the Jargon: From multimodal to conversational and buyer bots
- How to make your brand visible: 4 simple steps to start today Testing Your AI Visibility: Tools and methods to see where you rank
Who is this webinar for
This session is for marketers at every level who want to stay ahead in 2026:
- CMOs and Marketing Directors planning 2026 strategy
- Brand and Content strategists and managers
- Customer experience and CX professionals
- Acquisition and performance marketers
- Agency leaders advising clients
- Anyone responsible for brand visibility, customer acquisition and discovery
Key Takeaways:
In 60 minutes, you'll walk away with a clear understanding of AI search trends and actionable steps to adapt your 2026 strategy.
- Understand the AI search landscape and what's actually changing
- Learn GEO (Generative Engine Optimisation) essentials without the jargon
- Walk away with four actionable steps to adapt your ranking strategies
- Get ahead now - perfect for marketers wanting to get AI-ready in January
About the presenters
Catherine Toms
AI Growth Academy - CoFounder
AI Advisor, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Catherine is a marketing AI expert, educator, and strategic consultant with over 25 years’ experience - both agency and in-house - leading transformation and growth for global and national brands.
She’s co-founder of AI Growth Academy, where she helps marketing teams, and leaders build confidence with AI and embed tools, working habits and strategies that stick. The result? Teams working smarter, immediate productivity gains, and tangible revenue growth.
She advocates for safe, ethical AI and is active on industry advisory boards, government initiatives and NAIC pilot programmes - helping shape future AI adoption pathways for the Australian Marketing Industry.
She brings direction and depth to every session - helping marketers get clarity, focus, and implement AI that actually works.
Stephen Toms
AI Growth Academy - CoFounder
AI Marketing Strategy, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Steve has 25 years’ experience across education and digital, helping businesses grow through smarter strategy, marketing, and AI.
He’s worked with global brands like Adobe and Salesforce, and advised hundreds of Marketers - consultants, founders and small business teams - on safe, effective AI adoption for growth.
Steve combines the tried-and-tested strategies used by big brands with hands-on lessons from applying AI across every part of the AI Growth Academy - to share exactly what’s working and delivering results.
With a background in education, Steve’s a natural energy-raiser with a knack for making AI accessible and actionable. Over the past decade he’s led more than 10,000 students through digital marketing, data, and AI training.
Whether you're feeling overwhelmed or frustrated with your results, you’ll leave with clarity, confidence, and practical strategies you can put to work straight away