Harness the power of storytelling and get your message heard.
An interactive hands-on workshop style program that explains why storytelling is so important and shares a range of practical storytelling tools for transforming a (dusty) marketing message into an engaging and memorable story.
“Learn new story telling tools and try them out for yourself on YOUR chosen topic with the help of our expert instructor”
Who should attend
Any marketer responsible for communicating new ideas and driving change – ideally 3+ years experience. (Especially suitable for marketers who feel their ideas aren’t understood or recognised by their key stakeholders).
Topics Covered
- Warm up – 3 P’s tool (Plot line, picture, point of interest)
- Theory of story telling (5T’s – timeline, turning point, tension, temptation, teachable)
- Story telling toolkit (Hook/Engage/Action, Hero’s journey, SCQA, Perfect pitch)
- Hands on- practical application to your chosen topic
- Tips and tricks
- Q&A/Feedback
Homework – in advance, attendees are required to have identified a business issue or idea that they are keen to communicate to stakeholders in their organisaion.
Key Learnings
By the end of this session, attendees will be able to
- • Understand the role of story telling in business communication
- • select a story telling tool that’s appropriate for their challenge
- • apply it to the communication challenge of their choosing
- • enhance it with illustrations, metaphors and anecdotes
What our students say
"Chris is a great presenter who really brings storytelling to life in an engaging way that challenges participants to apply it to their professional lives."
"Chris makes the complex simple. If you're interested in communicating you messages better, take this masterclass!"
"Great session, with lots of practical strategies and tips for application. Chris is a very engaging and high energy facilitator."
Facilitator
Chris Meredith
Chilli Sauce - Innovation and Training
Chris Meredith (MBA, CPM) is a podcaster, speaker, coach, and trainer who helps people create, capture and communicate great ideas.
He offers practical programs in creativity, communication, persuasion, presenting, and facilitation, among others.
Chris has over 15 years experience in training and coaching and has worked across industries such as finance, travel, packaged goods, B2B, drinks, telecoms, pharmaceuticals, and luxury goods.
“Chris’s energetic facilitation ensures your full engagement, delivering a series of practical principles that are simple and easy to apply in your work today. The course is a game changer’
(Kate Young – Head of Customer Centricity and Capability, ANZ Bank).
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*This course qualifies for 14 CPD points under the AMI’s Certified Practicing Marketer program.