ON-DEMAND | ONLINE COURSE: DMI Digital Marketing Strategy & Leadership Course

Lead marketing strategy and teams with confidence, guided by the real-world experience of global marketing leaders shaping today’s digital landscape. Co-developed with top industry leaders managing strategies and teams at companies like Google, Microsoft, and Kantar, this course is designed to equip aspiring and emerging marketing leaders with the strategic and executional skills, real-world insights, and confidence to lead in a digital-first world.

DMI Strategy is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.

What you will learn

From mastering omnichannel planning and campaign execution to managing budgets, teams, and performance, you’ll gain the skills to lead digital transformation and drive business growth. This program equips you to move confidently into a strategic or leadership role in digital marketing.

• Managing Marketing Activities
• Brand Strategy & Communications
• Digital Marketing & Customer Experience
• Digital Channels
• AI, Analytics, Data & Ethics
• Managing a Digital Team
• Budgeting & Building an Effective Digital Team
• Digital Leadership
• Developing a Digital Strategy
• Driving Business Performance with Digital Marketing Strategy

Learning outcomes

1. Develop strategic marketing plans that support long-term business growth and deliver measurable results across digital and traditional channels.
2. Build and manage impactful brand campaigns using advanced communication frameworks, crisis response tactics, and digital PR tools.
3. Craft omnichannel strategies rooted in UX and CX principles to deliver seamless, personalized experiences that increase engagement and loyalty.
4. Harness AI tools and analytics to improve targeting, personalisation, automation, and decision-making across every stage of the marketing funnel.
5. Master SEO, PPC, social media, email, and affiliate strategies—using AI to optimise campaigns and boost performance across all digital touchpoints.
6. Develop core management and leadership skills to guide, motivate, and grow digital teams in remote, hybrid, and in-office environments.
7. Manage campaign budgets and media planning tools effectively, while recruiting, coaching, and retaining top digital marketing talent.
8. Use strategic frameworks and project management skills to lead digital transformation projects that align with business goals and growth

Who should Attend

Designed for marketers looking to upskill in Digital Strategy and Leadership to move into a more strategic and senior marketing role, or pursue a career in digital strategy development and implementation.

• Marketing and Digital Marketing Generalists
• Heads of Digital
• Digital Marketing Managers
• Brand Manager
• Digital Account Managers
• Sales Directors and Digital Sales Managers
• Marketing Executives
• Heads of Social Media
• Ecommerce Managers
• Email, Automation, or CRM Managers
• Heads of CX
• Heads of Sales Enablement
• Customer Success Managers
• Small business owners
• Marketing professionals
• Product managers
• Entrepreneurs

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 98 CPD points under the AMI’s Certified Practicing Marketer program.