Master social media and AI-powered strategies with hands-on learning, expert insights, and real-world tools.
The latest version of DMI Social Media Specialist course, developed by industry experts, equips you with advanced social media expertise and AI-driven strategies for research, content creation, and campaign optimization. Through hands-on learning, expert-led walkthroughs, platform simulations, and access to DMI’s professional resources, you'll make an immediate impact, stay ahead of trends, and elevate your career.
Who Should Attend
- Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore.
- Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that.
- Entrepreneurs who want to be more entrepreneurial.
- Those who realise specialisation gives you a real, sharp, tangible competitive edge - with which to slice through the competition.
- Inspired career changers.
- Talented people who know that Certification makes doors open.
Topics Covered
1. Social Research
2. Social Content
3. Facebook, Instagram, and Pinterest
4. Twitter
5. LinkedIn
6. YouTube and Social Video
7. Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
8. Social Commerce and Affiliate Marketing
9. Social Customer Service
10. Social Strategy
Learning Outcomes
- Conduct social research and derive actionable insights from research data with the help of AI Plan, execute, and measure a social media marketing strategy
- Use AI to create engaging and converting content for social media platforms and apps
- Promote social media content effectively on key platforms and social apps
- Set up an effective Facebook Page and optimize Facebook platform features Manage Instagram and WhatsApp accounts effectively, and use these platforms to advertise a brand
- Build a company presence on LinkedIn and recognize best practices for advertising on the platform
- Set up YouTube and TikTok channels and use social video in marketing campaigns Plan and implement an effective social customer service strategy
Course Experience
- Course Length: 25 hours online
- Interactive learning via self-paced content, live webinars, community forums, tutor support, downloadable tools
- Completion Time: up to 24 weeks
- Assessed by a 2-hour exam, via screen
- Professional Certification + completion badge from Neil Patel
Trainer Details
Industry Experts – such as:
Will Francis - Will educates and consults for senior marketers at the world’s leading brands. He ran a successful digital ad agency in London for eight years and was editor of social network MySpace in the 00s. Will regularly appears at conferences, in press, TV, and radio to share his experience and expertise. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net A Porter.
Alison Battisby - Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.
Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
