YouTube is the world’s second-largest search engine and one of the most effective platforms for building trust, authority, and long-term audience growth. Yet many brands struggle to make it work — posting inconsistently, guessing what content to make, or failing to optimise their videos for discovery.
In this practical workshop, SMC will show you how to create and execute a winning YouTube strategy that drives real results. You’ll learn how to build and optimise your channel, create engaging videos using AI tools, grow your subscribers, and leverage analytics to continually improve performance.
By the end, you’ll know exactly how to plan, produce, and promote YouTube videos that attract your ideal audience, boost engagement, and convert views into action.
Who is this class ideal for:
This workshop is designed for business owners, marketers, and creators who want to grow their brand and reach new audiences through YouTube. Whether you’re just starting or looking to take your channel to the next level, this workshop will equip you with the skills to succeed.
What you will learn:
- YouTube Overview: Understand YouTube’s role in today’s marketing landscape and how to use it strategically for brand growth.
- Understanding the Core Features and Algorithm: Learn how the YouTube algorithm works — and how to optimise your content to increase visibility and watch time.
- Setting Up a Channel and Using YouTube Studio: Discover how to properly set up, brand, and manage your YouTube channel using YouTube Studio tools.
- Developing a YouTube Content Strategy: Create a content strategy that aligns with your goals, audience interests, and marketing objectives.
- Creating Videos Leveraging AI: Learn how to use AI tools to script, edit, and enhance videos efficiently while maintaining high production quality.
- Increasing Views and Subscribers: Explore proven tactics to grow your audience organically and build a loyal subscriber base.
- Measuring and Analysing Your Performance: Use YouTube Analytics to evaluate performance, identify trends, and optimise future videos.
- Mastering YouTube Paid Advertising: Understand how to create effective YouTube ad campaigns and use paid promotion to scale your growth.
Workshop Overview:
- Date/time: Wed 14 October, 10am – 4.30pm AEST
- Duration: 1 x 6.5 hour session with multiple breaks
- Format: Live on Zoom
- Level: Beginner to Intermediate
- Certification: Meta (Facebook) Advertising 2026
Upon completion of this workshop, you’ll earn a Meta Advertising Certification from Social Media College, including a blockchain-verified digital badge to add to your LinkedIn profile. You must attend a majority of both sessions to receive your Certification.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.