Running ads on Meta platforms (Facebook and Instagram) can feel overwhelming— especially with constant updates, new features, and ever-changing algorithms. Even experienced marketers often waste ad spend testing campaigns that don’t deliver the results they expect.
Without a clear strategy and understanding of how Meta’s ad ecosystem really works, it’s easy to get lost in the data, misread performance metrics, or fail to reach the right audience.
In this practical, hands-on workshop, SMC will show you how to confidently build, manage, and optimise Meta campaigns that convert. You’ll learn the step-by-step process to develop a strong advertising strategy, structure your campaigns correctly, and use data tracking to improve targeting and results.
By the end, you’ll know exactly how to create high-performing Meta ads that generate leads, drive sales, and scale your business — while keeping full control over your budget and performance.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency professionals who want to master Meta advertising and take control of their digital campaigns. Whether you’re new to Meta Ads or looking to improve your results, this workshop will help you confidently plan, execute, and optimise winning campaigns.
What you will learn:
- Getting Started: Understand the Meta Ads ecosystem and how it fits into your overall marketing strategy. Learn how Meta Ads Manager works and how to set up your account for success.
- Harnessing Meta Data Tracking: Discover how Meta tracks user behaviour, installs, and conversions, and how to use the Meta Pixel and Conversion API to collect accurate data for smarter targeting.
- Developing a Meta Advertising Strategy: Learn how to plan campaigns that align with your goals, budget, and audience — from brand awareness to conversions.
- Understanding Campaign and Ad Set Level: Explore campaign objectives, budgets, placements, audiences, and bidding strategies to maximise ad performance.
- Understanding Ad Level: Learn how to build ad creatives that stand out — including visuals, headlines, and copy that capture attention and drive action.
- Creating Great Ads: Master the key principles of great ad design and messaging to create content that engages and converts.
- Measuring Campaign Effectiveness: Track the right metrics and interpret your results to understand what’s working (and what’s not). Learn how to measure ROAS, CPA, CTR, and more.
- Optimising Performance: Discover advanced optimisation techniques to scale your campaigns, reduce costs, and improve ROI over time.
Workshop Overview:
- Date/time: Wed 4th Feb, 10am – 4.30pm AEDT
- Duration: 1 x 6.5 hour session with multiple breaks
- Format: Live on Zoom
- Level: Beginner to Intermediate
- Certification: Meta (Facebook) Advertising 2026
Upon completion of this workshop, you’ll earn a Meta Advertising Certification from Social Media College, including a blockchain-verified digital badge to add to your LinkedIn profile. You must attend a majority of both sessions to receive your Certification.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.