Understanding Meta AI's tools for ads

Meta is transforming digital advertising with its new AI-powered tools—and this session will show you exactly how to use them. In Understanding Meta AI’s Tools for Ads, you’ll explore how to streamline campaign creation, improve targeting, and maximise performance with Meta’s latest AI updates.

We’ll walk you through how these tools think, where they fit into your strategy, and how to use them to create smarter, faster, and more effective ads that actually convert.

What You'll Learn:

• How Meta’s AI Transforms Advertising: Understand how Meta’s latest AI tools simplify campaign creation, targeting, and optimisation for better results.
• Creating Smarter Ads with AI: Learn how to generate and enhance ad copy, visuals, and creative ideas using Meta’s built-in AI features.
• Mastering Advantage+ Campaigns: Discover how Advantage+ automates and improves performance through data-driven decisions and predictive learning.
• Optimising Performance with Data: See how Meta’s AI analyses performance metrics to refine your ads and maximise ROI.
• Avoiding Common AI Mistakes: Find out where marketers often go wrong with automation—and how to get consistent, high-quality results.
• Real-World Success Stories: Explore examples of brands already using Meta’s AI tools to achieve faster growth and lower costs.

Who This Is For:

Led by Jon Tanner, Co-Founder and CEO of Social Media College, this masterclass is perfect for marketers, freelancers, and business owners who want to stay ahead of Meta’s evolving ad technology. No advanced experience required—just curiosity and ambition to get better results.

About the presenter:

Jonathon Tanner

SMC CEO and Co-Founder

Jon Tanner, Co-CEO and Founder of SMC, is an award-winning educator with over 15 years of experience. He’s helped thousands of businesses optimise their ad strategies to achieve phenomenal growth.

You'll get nothing from Jon but practical, easy-to-understand tips and tricks to improve your ad performance.

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Social Media College is an AMI Partner.

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*This Webinar qualifies for 4 CPD points under the AMI’s Certified Practicing Marketer program.