Write better marketing copy by mastering the human skill and the AI tool.
Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results.
This engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first, then use AI to augment their skills, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement, but on creating a powerful human and AI workflow that delivers better outcomes.
What our students say
"A great workshop that is valuable for anybody wanting a refresher or increase their understanding about content strategy and copywriting."
"The combination of Chris's energy and expertise was fantastic. Really got a lot out of this class."
"Great energy. Good pace of content and seeking engagement from attendees."
"A very good workshop. Covered a lot of content with key points to action for immediate change."
This workshop is ideal for:
- Marketers using AI tools but unsure if the output is good enough
- In-house marketing teams responsible for brand messaging and content
- Agency marketers looking to improve speed without sacrificing quality
- Communications professionals wanting stronger writing fundamentals
- Anyone expected to write copy but without formal copywriting training
Topics Covered
- What good copywriting actually is and why it matters
- Understanding audience-first writing and engagement principles
- Identifying good versus poor copy and knowing how to fix it
- Core copywriting tips, techniques, and practical examples
- The role of AI in modern marketing and its limitations
- The Human–AI–Human workflow for content creation
- Structured AI prompting for copywriting
- Using ChatGPT to support, enhance and accelerate writing tasks
Key learning outcomes
- By the end of this workshop, participants will:
- Understand the fundamentals that underpin effective copywriting
- Gain confidence in evaluating and improving written content
- Know how to apply copywriting principles across channels
- Use AI tools like ChatGPT with clarity, control and intent
- Build a practical human and AI workflow that improves speed and quality
Facilitator
Christopher Melotti
Founder, Melotti Media
Christopher Melotti is a Sydney-based, Australia-wide marketing consultant, professional copywriter, brand communications expert and AI ethicist.
He is the founder of Melotti Content Media, the message marketing bureau that works with some of Australia’s most recognised brands. Christopher has taught with the Australian Marketing Institute for over five years and is a multiple award winner, including honours from the Australian Marketing Institute, Australian Business Champion Awards and Australian Achiever Awards.
Known for his energetic delivery, highly practical insights and engaging teaching style, Christopher’s sessions are designed to be informative, empowering and immediately applicable. Participants consistently leave with greater confidence, clarity, and momentum. This is a session not to be missed.
*This course qualifies for 14 CPM points under the AMI’s Certified Practicing Marketer program.