Harness AI’s Transformative Potential to Unlock Business Value
10 weeks | 8 modules /Video Lectures | Feb/March 2026
There’s no shortage of evidence that keeping existing customers loyal pays off, Bain & Company reports it can cost up to seven times more to acquire a new customer than to retain one.
Artificial intelligence (AI) is reshaping industries from marketing and finance to media and design. Yet many organisations still struggle with poor data practices, unclear strategies, and limited internal capability, preventing them from realising AI’s full business value. Research from Boston Consulting Group shows that only 26% of companies have the skills to move beyond pilot projects and deliver meaningful outcomes.
To help leaders close this gap, Kellogg Executive Education has created the AI Strategies for Business Transformation program. Designed for forward-thinking executives, it explores how to use AI, especially generative AI responsibly and effectively across an organisation. Over eight weeks, participants learn practical frameworks, real-world applications, and ways to use AI agents to lift productivity, drive growth, and accelerate innovation.
Through case studies, industry examples and a capstone project, the program provides clear, sustainable approaches for building organisational capability and managing the data, cost, value, and workforce impacts of AI.
Who should attend:
- Executives and strategic decision-makers seeking practical AI insights to drive innovation and transformation, align AI capabilities with organisational goals, scale the business, and stay ahead of the competition.
- Senior marketing leaders in healthcare, finance, and IT looking to use AI to reduce costs and improve efficiencies, identify generative AI opportunities, and align AI solutions with operational and regulatory needs.
- Functional heads and department leaders wanting to integrate generative AI into areas such as marketing, HR, and finance; optimise the customer journey; enhance customer experience; and gain practical tools to personalise service.
- AI policy advisors, consultants, and investors looking to navigate ethical and governance considerations, guide organisations through digital transformation and AI adoption, and assess AI business models for scalability.
Key takeaways:
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Assess the impact of AI and generative AI on business growth, productivity, and innovation across different organisational contexts.
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Recognise the ethical, governance, and societal implications of AI to ensure responsible and ethical implementation.
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Design an AI transformation plan and a strategic transformation roadmap for an organisation.
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Identify high-value AI use cases across customer experience, operations, and support functions, tailored to industry needs.
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Apply frameworks to evaluate AI readiness, including AI Canvas 2.0, AI Radar 2.0, and the AI Capability Maturity Model (CMM).
Program Experience:
The program provides a structured, immersive learning journey built around:
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Live faculty session with a globally recognised AI expert
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Cutting-edge curriculum integrating generative and agentic AI
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Case studies demonstrating real-world application
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Industry examples across sectors such as retail, healthcare, finance, media, and more
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Capstone project where participants create a strategic AI initiative plan in a memo format
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Peer learning and cohort interaction
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Practical assignments and frameworks to translate insights into action
Program Modules:
- Foundations of AI – From Prediction to Creation to Autonomy
- AI and Customer Experience Management
- AI and Operations Management
- AI and Business Support Functions
- AI Applications in Selected Industries
- Generative AI and Creative Industries
- AI and Business Transformation – Strategy, Capabilities, and Governance
- AI and Society – Ethics, Regulation, and Jobs
Learning outcomes
- Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts
- Apply frameworks to assess AI readiness, including AI Canvas 2.0, AI Radar 2.0, and AI Capability Maturity Model (CMM)
- Identify high-value AI use cases across customer experience, operations, and support functions, tailored to industry needs
Summary
- Designed, delivered and certified: Northwestern Kellogg
- Modules / Video Lectures: 8
- Live Webinars: 2 (run in AU time zone)
- Discussion Board
- Time: 10 weeks
Pricing:
Certified Practicing Marketers $1200 plus GST (AUD)
Professional Members $1495 plus GST (AUD)
Please click Register button on this page for fill in the EOI form. Once the cohort is filled, AMI will contact each member to confirm interest, and start date.
Emeritus is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
