LEARNING TO WORK BETTER WITH AI
You wouldn’t hire a human assistant and expect instant mind-reading, perfect brand voice, and zero questions.
But most of us did exactly that with AI: skipped the onboarding, threw it in the deep end, then got frustrated when the output came back bland and generic.
This session fixes that. In 60-minutes you’ll learn our simple onboarding process that turns any AI into your IA; intelligent assistant.
AI isn’t good or bad. It’s all in how you set it up and how you work with it.
Think about your last great hire. You didn’t just hand them a laptop and hope for brilliance. You showed them the ropes, shared examples, and explained your standards. You invested upfront so you could rely on them later.
With AI? Most of us skipped all that. We expected instant brand voice and flawless output from day one. Then got annoyed when everything sounded like it came from the same beige brand factory.
In this fast-paced hands-on session, we’ll take you behind the scenes and show you the exact onboarding process your AI assistant needs.
Topics Covered:
- IA Onboarding Checklist – Step-by-step guide to train your assistant
- Building memory and context that improves over time
- Setting tone of voice so copy finally sounds like you.
- Stop wasting time with prompt ping-pong; get better outputs first time.
- Live examples: our exact onboarding steps you can take away and apply.
Key Takeaways:
In just 60 minutes, we’ll show you how to set up and onboard your AI assistant properly — covering tone of voice, memory, optimisation, and advanced prompting. You’ll leave knowing how to get consistent, high-quality output that actually feels like you.
- How to work with AI effectively
- How to set the right tone of voice (so it stops sounding robotic)
- Proven prompts that lift AI from chirpy cheerleader to useful thought-partner
- Turn AI into your IA; the assistant you wish you’d hired years ago
- Save time with better accuracy, outputs and effectiveness
About the presenters
Catherine Toms
AI Growth Academy - CoFounder
AI Advisor, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Catherine is a marketing AI expert, educator, and strategic consultant with over 25 years’ experience - both agency and in-house - leading transformation and growth for global and national brands.
She’s co-founder of AI Growth Academy, where she helps marketing teams, and leaders build confidence with AI and embed tools, working habits and strategies that stick. The result? Teams working smarter, immediate productivity gains, and tangible revenue growth.
She advocates for safe, ethical AI and is active on industry advisory boards, government initiatives and NAIC pilot programmes - helping shape future AI adoption pathways for the Australian Marketing Industry.
She brings direction and depth to every session - helping marketers get clarity, focus, and implement AI that actually works.
Stephen Toms
AI Growth Academy - CoFounder
AI Marketing Strategy, Educator & Speaker
Empowering Leaders & Teams with AI Skills & Strategies
Steve has 25 years’ experience across education and digital, helping businesses grow through smarter strategy, marketing, and AI.
He’s worked with global brands like Adobe and Salesforce, and advised hundreds of Marketers - consultants, founders and small business teams - on safe, effective AI adoption for growth.
Steve combines the tried-and-tested strategies used by big brands with hands-on lessons from applying AI across every part of the AI Growth Academy - to share exactly what’s working and delivering results.
With a background in education, Steve’s a natural energy-raiser with a knack for making AI accessible and actionable. Over the past decade he’s led more than 10,000 students through digital marketing, data, and AI training.
Whether you're feeling overwhelmed or frustrated with your results, you’ll leave with clarity, confidence, and practical strategies you can put to work straight away