Innovation That Cuts Through in Modern Marketing

  • 16 October 2025
  • 11:30 AM - 2:00 PM
  • Macquarie University City Campus, Level 24/123 Pitt Street, Sydney NSW 2000
  • 59

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Innovation in marketing isn't just about big ideas, it’s about building a culture that continually finds smarter, faster and more relevant ways to grow. In this panel, we explore how some of Australia’s most recognised brands are rethinking innovation across product, service and brand communication. You’ll hear how marketers are combining deep consumer insight, emerging technologies and internal creative culture to fuel breakthroughs from FMCG to fresh produce and beyond.

This session is designed for marketers who want to drive growth through smarter innovation and make their brands impossible to ignore.

Expert Panel 

  • Loane Avenell, Sharetea - Head of Marketing
  • Tracy Hardwick, PepsiCo ANZ (Snack Brands) - Marketing Director
  • Melissa Sherry, McPherson's Consumer Products - Chief Marketing Officer
  • Jane Scott, Suntory - Head of Insights 

The panel will be moderated by T garage’s Director of Strategy and Cultural Insights, Jed Simpfendorfer.

Expect to take away fresh perspectives on:

  • How innovative cultures spark change
  • Why unique insights drive competitive advantage
  • How creative technology can transform marketing impact

Join your NSW marketing peers for this exciting panel session, a delicious lunch and opportunity to build meaningful connections.

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Who Will Attend

SENIOR MARKETERS

Chief Marketing Officers (CMOs), Marketing Managers and Marketing Coordinators

THOUGHT LEADERS

Directors, CEO's Entrepreneurs

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Event Details 

Along with an amazing panel and stimulating discussion, you will receive lunch, tea, coffee and juice. 

Agenda 

11:30am - Arrival and connecting

Lunch and drinks served on arrival

12:15pm - Event starts 

1:15pm - Panel and presentation concludes 

1:15pm - 2:00pm - Networking opportunity 

2:00pm - Event concludes  


PANEL OF EXPERTS

Moderated by: 


Jed Simpfendorfer, Director of Strategy and Cultural Insights | T garage.

LinkedIn

With Australian and global experience in Marketing, Innovation, and Strategy, Jed has held roles such as Strategy Director at Mars Europe, eCommerce Portfolio Director at Mars Global and Chief Marketing Officer at Carman’s Kitchen, Australia. 

With a background in Marketing and Psychology, Jed integrates his knowledge of consumer psychology with extensive commercial experience to facilitate breakthrough innovation opportunities.


SPEAKERS

 

Loane Avenell, Sharetea - Head of Marketing 

LinkedIn



Tracy Hardwick, Pepsico ANZ (Snack Brands) - Marketing Director

LinkedIn  



Melissa Sherry, McPhersons Consumer Products - CMO

(Manicare, Lady Jane, Dr LeWinn's, Swisspers and Fusion)

LinkedIn



Jane Scott, Suntory - Head of Insights 

LinkedIn


Thank you to our sponsors


Event sponsor



T garage is a research and strategy agency with more than a decade of experience uncovering what drives Australians

Through SaySo, our 25,000-member online community, and InsightsIQ, our AI-powered research platform, we help brands decode consumer behaviour, spot emerging trends and identify growth opportunities with speed and precision.

Backed by purpose built research facilities and a team of expert insights and innovation experts, we work as trusted advisors to some of Australia’s largest organisations. From market understanding through to ideation, testing and launch, we partner closely with clients to shape and refine solutions that are ready to succeed in today’s dynamic marketplace

For more information about T garage, click HERE. 


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