Leading Customer Loyalty Education Course for Loyalty Professionals.
This 2 day course, accredited by The Australian Loyalty Association (ALA), covers all aspects of loyalty including strategy, design, marketing, operations and technology.
The course offers a combination of lectures, group discussions, case studies, and module exercises and will provide you with the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program. This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels.
By the end of the course, participants will be able to apply their new knowledge and skills in their career and business to build a more engaging loyalty program and confidently improve customer retention and advocacy.
Key industry partners and consultants have contributed to the course content, providing expert insights and exposure to the industry.
Course fee includes morning tea, lunch, afternoon tea, tea & coffee daily.
Click here for more information about our Customer Loyalty Courses.
Who should attend?
This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels.
Topics covered
Course experience
Marketing Competencies
Customer Experience, Integrated Marketing Communications
About the presenters
Sarah Richardson
Sarah has over 20 years experience in the corporate world, with wide industry knowledge gained working in senior marketing and customer loyalty roles in organisations such as Telstra, Suncorp, Australia Post and Myer, and also enjoyed her time working as the CRM director at Sapient Nitro.
In 2012 Sarah started Global Loyalty, now Sciensa Loyalty, an organisation that specialises in strategy development, planning and implementation of customer loyalty enhancement projects.
Sarah has tutored Direct Marketing at (QUT), held the position of QLD State Chairman of ADMA for many years and wrote a white paper on loyalty principles with The Australian Centre for Retail Studies (ACRS) at Monash University.
In 2012 Sarah started the Australian Loyalty Association (ALA) an organisation established to provide thought leadership, education and networking opportunities to those working in the loyalty industry. In 2022 the ALA commissioned the largest research project ever conducted in Australia, giving the market deep consumer insights with which to build effective customer loyalty into the future.