Learn how to make better creative decisions to increase your chances of success.
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical, fun and easy to implement.
Who should attend?
The course is designed for anyone who is actively involved in assessing and deciding upon creative ideas.
It's designed for both B2C and B2B marketers and is considered a foundational skill of the profession.
This course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work.
It will make you a better marketer overnight.
Topics covered
- Importance of creativity
- The emotional brain
- The rational brain
- Idea vs execution
- Constructive feedback
- Selecting an idea
- Keeping an idea pure
Course experience
- 3 week self-paced video course
- 7 modules of content
- 5 hours of learning in total
- 60 min Live Q&A sessions
You will be fully accredited in assessing ideas made tangible by a digital badge.
You will also have access to resources and the BetterBriefs' unique, systematic approach to idea assessment.
About the presenters
Pieter-Paul von Weiler & Matt Davies
Founders of BetterBriefs
BetterBriefs is a brief advisory and training business that helps marketers brief better.
Founders Matt Davies and Pieter-Paul von Weiler are former creative agency strategists, highly recognised for their marketing effectiveness thinking.
They conducted the first ever global quant study on marketing briefs.
The study’s findings demonstrate that there’s a huge disconnect between marketers and agencies when it comes to briefs.
They currently train big brands from all over the world how to improve their briefs.
They’ve also released a best practice guide on brief writing in partnership with Mark Ritson. BetterBriefs is on a mission to eradicate poor briefs globally.