Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to harness X to build influence, engage in real-time conversations, and drive business growth. Whether you're new to the platform or ready to level up your strategy, this is for anyone looking to make meaningful connections and turn engagement into results.
What you will learn:
- Overview: Understand the unique role of X (formerly Twitter) in the social media landscape and how it can be leveraged for real-time engagement, visibility, and brand relevance.
- Profiles and Benefits: Learn how to set up and optimise your X profile for credibility and reach, and explore the platform’s key advantages for businesses and marketers.
- Core Features: Get to know the essential features of X—including Tweets, Retweets, Quote Tweets, hashtags, and trending topics—and how to use them effectively.
- Organic Implementation: Discover proven strategies to grow your presence organically, increase engagement, and build a community without relying on paid ads.
- Paid Advertising: Explore how to run high-performing ad campaigns on X, including audience targeting, ad formats, budget allocation, and campaign setup.
- Campaigns and Analytics: Learn how to measure the success of your X marketing efforts using campaign analytics and insights—so you can optimise performance and scale what works.
Course experience
- 6 hours total, Live on Zoom
- By completing this workshop, you'll earn the Instagram Marketing 2025 Certification from Social Media College. It's a blockchain-verified digital credential you can add to your LinkedIn profile and share with your network, showcasing your new skills and value.
- Scheduled online learning achieves significantly higher completion rates than self-paced courses. You'll collaborate with classmates, get quick answers from teachers, and engage in deeper discussions – all while enjoying the flexibility to learn from your own location without needing to travel.
Facilitator
Jonathon Tanner
SMC CEO and Co-Founder
Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.
He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.
Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.
He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.
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Social Media College is an AMI Partner. We offer members a 10% discount on SMC pricing and charge in AUD (Versus USD) for added convenience.
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*This course qualifies for 24 CPD points under the AMI’s Certified Practicing Marketer program.